12-business Flashcards
Edge
An advantage
Reputation
The general opinion about something or someone
آبرو، شهرت
Sound
Healthy; without financial risk
Afloat
Having enough money to pay what you owe
Inevitably
Certainly; to be expected
Tip
A piece of advice
Initial
First; beginning
Inferior
not good, or not as good as someone or something else OPP superior:
wine of inferior quality
Project
Pro-JEKT; v: to estimate, calculate a future amount
PRO-Jekt; n: a task
Conglomerate /kənˈɡlɒmərət/
[countable] a large business organization consisting of several different companies that have joined together:
an international conglomerate
Committed
willing to work very hard at something SYN dedicated
تعهد
Clientele
all the people who regularly use a shop, restaurant etc:
The restaurant attracts a young clientele.
Fleeting
Brief; ending quickly
lasting for only a short time SYN brief:
a fleeting smile
For one fleeting moment, Paula allowed herself to forget her troubles.
Bond
Connection
Brand loyalty is a psychological bond.
Spurious
a spurious statement, argument etc is not based on facts or good thinking and is likely to be incorrect:
He demolished the Opposition’s spurious arguments.
Fake
Staple
A basic household item
Forge
Verb form
1[transitive] to develop something new, especially a strong relationship with other people, groups, or countries SYN form
forge a relationship/alliance/link etc (with somebody)
In 1776 the United States forged an alliance with France.
The two women had forged a close bond.
Back in the 1980s, they were attempting to forge a new kind of rock music.
2[transitive] to illegally copy something, especially something printed or written, to make people think that it is real → counterfeit:
Someone stole my credit card and forged my signature.
a forged passport
Endorsement
Public support for something
Status
Social position
Perceive
to understand or think of something or someone in a particular way → perception
perceive something/somebody as something
Even as a young woman she had been perceived as a future chief executive
درک کردن
Defect
a fault or a lack of something that means that something or someone is not perfect:
All the cars are tested for defects before they leave the factory.
a genetic defect
Outperform
Perform better than
Prevail
To be common among certain groups; be stronger
1.
prove more powerful or superior.
“it is hard for logic to prevail over emotion”
• be widespread or current in a particular area or at a particular time.
“a friendly atmosphere prevailed among the crowds”
2.
persuade (someone) to do something.
“she was prevailed upon to give an account of her work”
Burgeoning
Growing
In China’s burgeoning economy