12-business Flashcards
Edge
An advantage
Reputation
The general opinion about something or someone
آبرو، شهرت
Sound
Healthy; without financial risk
Afloat
Having enough money to pay what you owe
Inevitably
Certainly; to be expected
Tip
A piece of advice
Initial
First; beginning
Inferior
not good, or not as good as someone or something else OPP superior:
wine of inferior quality
Project
Pro-JEKT; v: to estimate, calculate a future amount
PRO-Jekt; n: a task
Conglomerate /kənˈɡlɒmərət/
[countable] a large business organization consisting of several different companies that have joined together:
an international conglomerate
Committed
willing to work very hard at something SYN dedicated
تعهد
Clientele
all the people who regularly use a shop, restaurant etc:
The restaurant attracts a young clientele.
Fleeting
Brief; ending quickly
lasting for only a short time SYN brief:
a fleeting smile
For one fleeting moment, Paula allowed herself to forget her troubles.
Bond
Connection
Brand loyalty is a psychological bond.
Spurious
a spurious statement, argument etc is not based on facts or good thinking and is likely to be incorrect:
He demolished the Opposition’s spurious arguments.
Fake
Staple
A basic household item
Forge
Verb form
1[transitive] to develop something new, especially a strong relationship with other people, groups, or countries SYN form
forge a relationship/alliance/link etc (with somebody)
In 1776 the United States forged an alliance with France.
The two women had forged a close bond.
Back in the 1980s, they were attempting to forge a new kind of rock music.
2[transitive] to illegally copy something, especially something printed or written, to make people think that it is real → counterfeit:
Someone stole my credit card and forged my signature.
a forged passport
Endorsement
Public support for something
Status
Social position
Perceive
to understand or think of something or someone in a particular way → perception
perceive something/somebody as something
Even as a young woman she had been perceived as a future chief executive
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