11th to 21st January 2024 - One District One Product (ODOP) achieves milestone Flashcards
What is the One District One Product (ODOP) initiative?
A program designed to promote economic growth at the district level in India. Each district has a specialized product or craft that is branded and promoted.
What are the goals of the ODOP initiative?
Foster balanced regional development
Increase investment and manufacturing in unique districts
Generate employment
Create an ecosystem for local innovation and technology
What does it mean to be an ODOP aggregator?
An organization dedicated to promoting ODOP products and the “Brand India” concept
How many ODOP aggregators have been enlisted?
Over 50 aggregators
Name a prominent example of an ODOP aggregator.
Forest Essentials, an Ayurvedic wellness company
How many states/union territories and districts are represented by the ODOP aggregators?
25+ states and union territories; over 160 districts
How does the ODOP program impact consumers?
Helps consumers understand the origins of ingredients in products, creates unique identities for products based on their origin, and encourages them to support local producers and economies.