11th to 21st January 2024 - One District One Product (ODOP) achieves milestone Flashcards

1
Q

What is the One District One Product (ODOP) initiative?

A

A program designed to promote economic growth at the district level in India. Each district has a specialized product or craft that is branded and promoted.

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2
Q

What are the goals of the ODOP initiative?

A

Foster balanced regional development
Increase investment and manufacturing in unique districts
Generate employment
Create an ecosystem for local innovation and technology

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3
Q

What does it mean to be an ODOP aggregator?

A

An organization dedicated to promoting ODOP products and the “Brand India” concept

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4
Q

How many ODOP aggregators have been enlisted?

A

Over 50 aggregators

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5
Q

Name a prominent example of an ODOP aggregator.

A

Forest Essentials, an Ayurvedic wellness company

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6
Q

How many states/union territories and districts are represented by the ODOP aggregators?

A

25+ states and union territories; over 160 districts

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7
Q

How does the ODOP program impact consumers?

A

Helps consumers understand the origins of ingredients in products, creates unique identities for products based on their origin, and encourages them to support local producers and economies.

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