marketting mix Flashcards

1
Q

what are the 7ps

A

price
product
place
people
physcial environment
process
promotion

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2
Q

explain price

A

price of the product or products

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3
Q

explain product

A

physical features or specifications

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4
Q

place

A

distribution of the product

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5
Q

explain promotion +
4 examples

A

ways in which a business communicates about the product.
advertising
public relations
sponsorship deals
sales teams

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6
Q

people

A

people involved in the transaction (employees)

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7
Q

explain Process

A

how you actually buy the product

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8
Q

explain physical environment

A

physcial premesis of a business

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