1.1.3 Market Positioning Flashcards
1
Q
Market Positioning
A
A technique that marketers use to give their business/product/service a distinctive position or image relative to that of their competitors goods and services
2
Q
Market positioning is essentially concerned with what
“perceptions and views”
A
It’s essentially concerned with the perceptions and views consumers have on their product
3
Q
Competitive advantage
A
a set of unique features (advantages) that enables a business to perform better than it’s rivals
