1.1.1 The Market - Market size and Market Share Flashcards
1
Q
Market Size - calculated in two ways? What are they?
A
value (how much consumers spent on that product)
Volume (total quantities sold by businesses)
2
Q
Market Share
A
The proportion of a market that a business holds
3
Q
Market share is shown as what
A
As a percentage
4
Q
Market Share calculation
A
sales by a business / total sales in the market X 100
