1.1.1 The Market - Online retailing

Question 1

Online retailing

Answer 1

Selling products online via the internet e.g through apps or websites

Question 2

Growth of online retailing has had a negative impact on who

Why

Answer 2

negative impact on traditional retailers e.g shops high street

some have close down or moved to online retailing themselves.

Because customers are shopping online more regularly

Question 3

Benefits of online retailing - 2

Answer 3

• costs are lowered as no physical shop or lots of staff . Also marketing costs lowered ( cheaper to send 1000 emails than 1000 newsletters)
• online retailers can reach more customers more than physical + shop anytime & anywhere in world -> increases opportunity for sales

Question 4

Cons of online retailing - 2

Answer 4

• some consumers like to see products before they buy and some like to speak to staff. Online isn’t always preferred
• Businesses may face more competition as customers can easily shop around online