1.1.2 growing use of ICT

Question 1

what are the 3 main ways a business can use the internet to carry out market research

Answer 1

• company websites
• social network/media
• data bases

Question 2

how might a business use social media

Answer 2

a business might use social media to promote,check on competition or to carry out market research

Question 3

what are the benefits for a business to use social media

Answer 3

it is a cost-efficient and in-depth tool for gaining insights into a firm’s customers, market, or brand appearance

Question 4

how might a business use social media to conduct market research

Answer 4

they can analyze trends or use polls and share online questionnaires/surveys with your customers or target market
e.g they can search using hashtags on Twitter which will show all relevant posts about your business

Question 5

what could be a however point to using social media for market research

Answer 5

this research will only be as good as the questions asked. meaning that if the questions are not relevant to what you are trying to find out then your data wont be valid.

Question 6

how can a business use company websites for market reseach

Answer 6

• it provides access to online surveys to the public

- review section e.g trip advisor shows peoples opinions and views on their experience

Question 7

what is an advantage of a company website

Answer 7

one advantage is that online surveys can be tailored to the persons response
for example if someone answeres yes to a question the next question they will receive will be related to that question

Question 8

how may a business use company websites

Answer 8

the business can use company websites to gather secondary data from looking at their company’s websites.
e.g Tescos can look at Sainsbury’s to keep up with their price changes, products offered, and discounts

Question 9

what is an advantage of a database

Answer 9

an advantage is that it can store a vast amount of data about its customers which can be retrieved or updated easily and quickly

Question 10

what are the 3 things a good database has

Answer 10

• user-defined record format-allowing users to access the files
• file sorter
• file search facility-allowing the user to find the file efficiently(e.g filter setting)