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Test > 11/10 > Flashcards

11/10 Flashcards

1
Q

неимущий

A

underprivileged

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2
Q

выйти на новый уровень

A

Raise profile

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3
Q

лидеры общественного мнения

A

movers and shakers

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4
Q

Почетный гость

A

-dignitary

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5
Q

ОПЫТНЫЙ

A

-savvy

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6
Q

поручиться

A

-Provide a referral

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7
Q

сеть личных знакомств

A

personal network

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8
Q

кафедра

A

Lectern

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9
Q

с прямой осанкой

A

-upright

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10
Q

отвлечься,потерять мысль

A

-digress

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11
Q

преодолевать

A

Push through

Example sentence: She had to push through her fear to achieve her goals.

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12
Q

стандартная почта

A

Snail mail

Example sentence: I prefer sending letters via snail mail rather than email.

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13
Q

пошлина, издержка

A

Fee

Example sentence: There is a small fee for using this service.

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14
Q

доля рынка

A

Market share

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15
Q

отдел разработки

A

R&D - research and development

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16
Q

слоган

A

Tagline

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17
Q

связаться, переговорить

A

Touch base with smb

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18
Q

взять в разработку

A

Run with the idea

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19
Q

убедить, уломать, взять за жабры

A

Twist smb’s arm

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20
Q

рекламировать

A

Plug (a product)

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21
Q

приятный бонус, вишенка на торте

A

Icing on the cake

Example sentence: Getting a free dessert with my meal was the icing on the cake.

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22
Q

навести /наделать шума

A

Generate lots of buzz

Example sentence: The new product launch generated lots of buzz in the industry.

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23
Q

на правильном пути, в правильном русле

A

Be on the right track

Example sentence: After receiving positive feedback, I knew I was on the right track.

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24
Q

спустить с небес на землю

A

Throw cold water over/on

Example sentence: The harsh criticism threw cold water over my ambitious plans.

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25
Q

ценность бренда, капитал торговой марки

A

Brand equity

Example sentence: Building brand equity takes time and effort.

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26
Q

непродуманный, сырой

A

Half-baked ideas

Example sentence: We need to refine our half-baked ideas before presenting them to the team.

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27
Q

быть открытым к новому

A

Keep an open mind

Example sentence: It’s important to keep an open mind when considering different perspectives.

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28
Q

обсудить идею с кем-либо

A

Run some ideas by smb

Example sentence: Before finalizing the proposal, I need to run some ideas by my colleagues.

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29
Q

доход

A

Income

Example sentence: I need to report my income for tax purposes.

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30
Q

Головы полетят, под угрозой увольнения

A

One’s head on the chopping block

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31
Q

Обезглавить

A

Decapitate

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32
Q

прибыль и убытки

A

P&L - profit and loss

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33
Q

коммерческий директор

A

CFO- chief financial officer

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34
Q

снять с производства, закрыть, остановить

A

discontinue

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35
Q

Закрыть, остановить, снять с производства

A

To pull the plug on smth

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36
Q

выйти в ноль

A

To break even

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37
Q

Дать зеленый свет

A

Give this project the green light

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38
Q

фондовый рынок, рынок

A

Stock market

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39
Q

Работать в плюсе

A

In the black

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40
Q

Спустить с небес на землю

A

Throw cold water over/on idea/plan

41
Q

Самоокупаемое (производство)

A

Sustainable

42
Q

счетовод

A

Number cruncher

No example sentence

43
Q

линейка товаров

A

Product line

No example sentence

44
Q

запустить

A

launch

No example sentence

45
Q

раздражающий

A

Niggling

No example sentence

46
Q

отступление, реплика в сторону

A

Aside

No example sentence

47
Q

до сих пор, доселе

A

Hitherto

No example sentence

48
Q

тщательный анализ

A

Scrutiny

No example sentence

49
Q

посыл, основа

A

Premise

No example sentence

50
Q

утешение, успокоение

A

Solace

No example sentence

51
Q

высказывание

A

Pronouncement

No example sentence

52
Q

отстаивать, защищать

A

To advocate

No additional information

53
Q

вымысел, фальшивка

A

Fabrication

No additional information

54
Q

заблуждение

A

Fallacy

No additional information

55
Q

волк в овечьей шкуре

A

A wolf in sheep’s clothing

No additional information

56
Q

как с гуся вода

A

Water off a duck’s back

No additional information

57
Q

сплагиатить, скопировать

A

To rip off

No additional information

58
Q

прознать, пронюхать

A

Get wind of smth

No additional information

59
Q

держать в секрете, не выдавать

A

Keep something under wraps

No additional information

60
Q

акции и ценные бумаги

A

Stocks and shares

No additional information

61
Q

заработать много денег

A

Make a killing

No additional information

62
Q

Коммерческий успех

A

Big win

63
Q

Небольшой презент перед Рождеством

A

Stocking stuffer

64
Q

некстати, ни с того, ни с сего

A

apropos of nothing

Example sentence: He brought up the topic apropos of nothing.

65
Q

бродить, быть невнимательным

A

wander

Wander aimlessly in the forest.

66
Q

сутулиться

A

Slouch

Bad posture can lead to slouching.

67
Q

характерная черта, повадка

A

mannerism

His mannerism of tapping his foot when nervous.

68
Q

в комбинации, вместе

A

Be strung together

Words can be strung together to form a sentence.

69
Q

принять, поддаться

A

to succumb

She succumbed to the temptation and ate the chocolate.

70
Q

почтовЫй яЩИК

A

Inbox

Check your email inbox for the latest messages.

71
Q

прямая почтовая рассылка

A

Direct mail

Direct mail campaigns can be effective for marketing.

72
Q

глазурь

A

Glaze

The chef glazed the cake with chocolate.

73
Q

проработать

A

Flesh out smth

He needed to flesh out the details of his plan before presenting it.

74
Q

дорогостоящий, как крыло самолета

A

An arm and a leg

No additional information.

75
Q

все еще может поменяться

A

Set in stone

No additional information.

76
Q

аренда

A

Lease

No additional information.

77
Q

работать в минус, в долгах

A

In the red

No additional information.

78
Q

повергнуть в шок, взорвать мозг

A

Blow smb’s mind

No additional information.

79
Q

провести/выполнить расчеты

A

Crunch (the) numbers = run (the) numbers

No additional information.

80
Q

покупательский спрос

A

Market demand

No additional information.

81
Q

ценовое предложение

A

A price quote

No additional information.

82
Q

неприятности

A

In hot water

No additional information.

83
Q

перепроверить

A

double-check

No additional information.

84
Q

приблизительная оценка

A

Educated guess

85
Q

непреложная истина

A

Unassailable truth

86
Q

неудовлетворенный

A

Discontented

87
Q

банальный, избитый

A

Hackneyed

88
Q

ложное представление

A

Misconception

89
Q

начать работать

A

Get smth off the ground

90
Q

тактика, план действий, стратегия

A

Game plan

91
Q

ускорить, разрабатывать вне очереди

A

To fast track the project

92
Q

придумать хороший продукт

A

Come up with a winner

93
Q

мозговой штурм

A

Brainstorming

94
Q

расчеты на коленке

A

-Back-of-the-envelope

95
Q

жаргон

A

Jargon

96
Q

молчок, я могила

A

Mum’s the word

97
Q

примочки, прибамбасы

A

Bells and whistles

98
Q

хит продаж, бестселлер

A

Blockbuster

Test (4 decks)

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