11/10 Flashcards

1
Q

неимущий

A

underprivileged

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2
Q

выйти на новый уровень

A

Raise profile

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3
Q

лидеры общественного мнения

A

movers and shakers

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4
Q

Почетный гость

A

-dignitary

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5
Q

ОПЫТНЫЙ

A

-savvy

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6
Q

поручиться

A

-Provide a referral

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7
Q

сеть личных знакомств

A

personal network

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8
Q

кафедра

A

Lectern

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9
Q

с прямой осанкой

A

-upright

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10
Q

отвлечься,потерять мысль

A

-digress

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11
Q

преодолевать

A

Push through

Example sentence: She had to push through her fear to achieve her goals.

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12
Q

стандартная почта

A

Snail mail

Example sentence: I prefer sending letters via snail mail rather than email.

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13
Q

пошлина, издержка

A

Fee

Example sentence: There is a small fee for using this service.

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14
Q

доля рынка

A

Market share

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15
Q

отдел разработки

A

R&D - research and development

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16
Q

слоган

A

Tagline

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17
Q

связаться, переговорить

A

Touch base with smb

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18
Q

взять в разработку

A

Run with the idea

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19
Q

убедить, уломать, взять за жабры

A

Twist smb’s arm

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20
Q

рекламировать

A

Plug (a product)

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21
Q

приятный бонус, вишенка на торте

A

Icing on the cake

Example sentence: Getting a free dessert with my meal was the icing on the cake.

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22
Q

навести /наделать шума

A

Generate lots of buzz

Example sentence: The new product launch generated lots of buzz in the industry.

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23
Q

на правильном пути, в правильном русле

A

Be on the right track

Example sentence: After receiving positive feedback, I knew I was on the right track.

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24
Q

спустить с небес на землю

A

Throw cold water over/on

Example sentence: The harsh criticism threw cold water over my ambitious plans.

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25
ценность бренда, капитал торговой марки
Brand equity ## Footnote Example sentence: Building brand equity takes time and effort.
26
непродуманный, сырой
Half-baked ideas ## Footnote Example sentence: We need to refine our half-baked ideas before presenting them to the team.
27
быть открытым к новому
Keep an open mind ## Footnote Example sentence: It's important to keep an open mind when considering different perspectives.
28
обсудить идею с кем-либо
Run some ideas by smb ## Footnote Example sentence: Before finalizing the proposal, I need to run some ideas by my colleagues.
29
доход
Income ## Footnote Example sentence: I need to report my income for tax purposes.
30
Головы полетят, под угрозой увольнения
One’s head on the chopping block
31
Обезглавить
Decapitate
32
прибыль и убытки
P&L - profit and loss
33
коммерческий директор
CFO- chief financial officer
34
снять с производства, закрыть, остановить
discontinue
35
Закрыть, остановить, снять с производства
To pull the plug on smth
36
выйти в ноль
To break even
37
Дать зеленый свет
Give this project the green light
38
фондовый рынок, рынок
Stock market
39
Работать в плюсе
In the black
40
Спустить с небес на землю
Throw cold water over/on idea/plan
41
Самоокупаемое (производство)
Sustainable
42
счетовод
Number cruncher ## Footnote No example sentence
43
линейка товаров
Product line ## Footnote No example sentence
44
запустить
launch ## Footnote No example sentence
45
раздражающий
Niggling ## Footnote No example sentence
46
отступление, реплика в сторону
Aside ## Footnote No example sentence
47
до сих пор, доселе
Hitherto ## Footnote No example sentence
48
тщательный анализ
Scrutiny ## Footnote No example sentence
49
посыл, основа
Premise ## Footnote No example sentence
50
утешение, успокоение
Solace ## Footnote No example sentence
51
высказывание
Pronouncement ## Footnote No example sentence
52
отстаивать, защищать
To advocate ## Footnote No additional information
53
вымысел, фальшивка
Fabrication ## Footnote No additional information
54
заблуждение
Fallacy ## Footnote No additional information
55
волк в овечьей шкуре
A wolf in sheep's clothing ## Footnote No additional information
56
как с гуся вода
Water off a duck's back ## Footnote No additional information
57
сплагиатить, скопировать
To rip off ## Footnote No additional information
58
прознать, пронюхать
Get wind of smth ## Footnote No additional information
59
держать в секрете, не выдавать
Keep something under wraps ## Footnote No additional information
60
акции и ценные бумаги
Stocks and shares ## Footnote No additional information
61
заработать много денег
Make a killing ## Footnote No additional information
62
Коммерческий успех
Big win
63
Небольшой презент перед Рождеством
Stocking stuffer
64
некстати, ни с того, ни с сего
apropos of nothing ## Footnote Example sentence: He brought up the topic apropos of nothing.
65
бродить, быть невнимательным
wander ## Footnote Wander aimlessly in the forest.
66
сутулиться
Slouch ## Footnote Bad posture can lead to slouching.
67
характерная черта, повадка
mannerism ## Footnote His mannerism of tapping his foot when nervous.
68
в комбинации, вместе
Be strung together ## Footnote Words can be strung together to form a sentence.
69
принять, поддаться
to succumb ## Footnote She succumbed to the temptation and ate the chocolate.
70
почтовЫй яЩИК
Inbox ## Footnote Check your email inbox for the latest messages.
71
прямая почтовая рассылка
Direct mail ## Footnote Direct mail campaigns can be effective for marketing.
72
глазурь
Glaze ## Footnote The chef glazed the cake with chocolate.
73
проработать
Flesh out smth ## Footnote He needed to flesh out the details of his plan before presenting it.
74
дорогостоящий, как крыло самолета
An arm and a leg ## Footnote No additional information.
75
все еще может поменяться
Set in stone ## Footnote No additional information.
76
аренда
Lease ## Footnote No additional information.
77
работать в минус, в долгах
In the red ## Footnote No additional information.
78
повергнуть в шок, взорвать мозг
Blow smb's mind ## Footnote No additional information.
79
провести/выполнить расчеты
Crunch (the) numbers = run (the) numbers ## Footnote No additional information.
80
покупательский спрос
Market demand ## Footnote No additional information.
81
ценовое предложение
A price quote ## Footnote No additional information.
82
неприятности
In hot water ## Footnote No additional information.
83
перепроверить
double-check ## Footnote No additional information.
84
приблизительная оценка
Educated guess
85
непреложная истина
Unassailable truth
86
неудовлетворенный
Discontented
87
банальный, избитый
Hackneyed
88
ложное представление
Misconception
89
начать работать
Get smth off the ground
90
тактика, план действий, стратегия
Game plan
91
ускорить, разрабатывать вне очереди
To fast track the project
92
придумать хороший продукт
Come up with a winner
93
мозговой штурм
Brainstorming
94
расчеты на коленке
-Back-of-the-envelope
95
жаргон
Jargon
96
молчок, я могила
Mum’s the word
97
примочки, прибамбасы
Bells and whistles
98
хит продаж, бестселлер
Blockbuster