10 Non Reactive Research Flashcards

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1
Q

reactive research techniques

A

people being studied are aware of that fact, experiments, survey research

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2
Q

nonreactive research techniques

A

the people being studied are not aware that they are part of a research project, based on positivist principles, aka non-obtrusive measures

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3
Q

erosion measures

A

selective wear is used as a measure, wear suggests greater use, physical traces

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4
Q

accretion measures

A

measures are deposits of something left behind which suggest a behaviour, physical traces

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5
Q

running records

A

regularly produced public records may reveal much, archives

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6
Q

other records

A

irregular/private records can reveal a lot, archives

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7
Q

external appearance

A

how people appear may indicate social factors, observation

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8
Q

count behaviours

A

counting how many people do something can be informative, obsrvation

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9
Q

time duration

A

how long people take to do things may indicate their attention

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10
Q

content analysis

A

a technique for gathering/analyzing the content of text, produces a quantitative description of the symbolic content in a text, cannot interpret the contents signifigance

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11
Q

content

A

words, meanings, pictures, symbols, ideas, themes, any message that can be communicated

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12
Q

text

A

anything written, visual, spoken that that serves as a medium for communication

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13
Q

coding system

A

a set of instructions/rules on how to systematically observe/record content from text

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14
Q

structured observation

A

systematic careful observation based on written rules

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15
Q

frequency

A

whether or not something occurs, and how often

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16
Q

direction

A

the direction of messages in the content along some continuum, ex. positive vs negative

17
Q

intensity

A

the strength/power of a message in a direction

18
Q

manifest coding

A

classifying the visible surface content in a text

19
Q

latent coding aka semantic analysis

A

looking for the underlying implicit meanings in the content of a text

20
Q

fallacy of misplaced concreteness

A

when someone gives a false impression of precision by quoting statistics in greater detail than warranted and overloading the details