10 - CSR and stakeholders Flashcards
Is there an agreed definition of CSR?
No - I will use World Business Council for Sustainable Development
World Business Council for Sustainable Development definition of CSR
The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large
What is meant by corporate citizenship?
Balancing financial needs of shareholders with societal needs of the state
Companies should act in the same way as citizens of the countries in which they operate; meet legal ethical and economic responsibilities expected of its citizens
6 terms used to describe CSR
- Corporate citizenship
- Responsible business
- Sustainable responsible business
- Corporate social performance
- Corporate moral responsibility
- Corporate sustainability
2 ways in which sustainability (re. CSR) can be defined
- Long-term survival of the organisation, by balancing requirements without compromising needs of future
- Long-term survival of the planet - companies should develop strategy with considerations made not to have extremely negative effect on environment
What does ESG stand for?
Environmental
Social
Governance
4 different sources of CSR (or motivating for companies to follow/implement CSR)
- Organisations themselves
- Governments
- Bilateral organisations
- Demands of investors & customers
5 reasons why organisations would focus on CSR (advantages of CSR)
- To gain competitive advantage
- To reduce risk
- To attract financial and human capital
- For innovation
- For sustainability
How can CSR be used to reduce risk (reputational mainly)
If a company is not taking CSR issues into account, and adjusting their operations and strategy to cater to them, they could face adverse publicity, customer backlash and in turn financial loss
How can CSR be used to attract human capital
Easier to attract and retain talented employees, especially millennials. These employees will likely be motivated to perform better
How can CSR be used for innovation
New services are brought to people without access previously (eg. mobile banking)
How can CSR be used for sustainability (2)
Greater consideration of sourcing of resources and scarcity, and using these more efficiently and effectively
Link to reputational risk - reputational risk will damage the long term prospects of the company and by virtue its sustainability
How can CSR be used to obtain competitive advantage
By taking CSR issues seriously the company will become more attractive to customers in the industry, particularly the youth who take these issues seriously
Example of using CSR be used to obtain competitive advantage
Cadbury committing to having all chocolate certified by Fairtrade
Why would governments and bilateral orgs bring in laws and regulatory requirements re. CSR?
To protect the environment and improve the lives of its citizens
Why would investors consider CSR when investing?
- Recognise the impact a poor CSR record can have on reputation
- They may only invest in companies which they consider moral
Explain ‘greenwashing’ re. CSR
Sceptics claim most orgs only become involved in CSR for improper motives - ie. enhanced reputation - and therefore engage in CSR as a form of superficial window-dressing
Another improper purpose may be to disguise/distract from unethical/practices they are involved in
3 linked consequences of a company falling foul to greenwashing with CSR, or not fulfilling their promises
- Drop in trust/brand value
- Loss of sales
- Drop in the share price
Impact of millennials on CSR explained
As more millennials come into the work force, need for CSR as increasing, as millennials put more weight on need for CSR
4 categories of CSR
- Philanthropy
- Pet projects
- Partnerships
- Propaganda
Which category of CSR is of high benefit to society and high benefit to the organisation?
Partnerships
Which category of CSR is of high benefit to society but low benefit to the organisation?
Philanthropy
Which category of CSR is of low benefit to society but high benefit to the organisation?
Propaganda
Which category of CSR is of low benefit to society and low benefit to the organisation?
Pet projects
Examples of a ‘pet project’?
Sponsoring art exhibition, local sports club