10. Attitudes

Question 1

Imperial imagery in the inter-war years

Answer 1

British public bombarded with imperial imagery
Often racist and chauvinistic
Put Britain at the top of racial and social hierarchies

Question 2

What was set up in 1926 to promote the consumption in Britain of items produced in the Empire through advertising campaigns?

Answer 2

Empire Marketing Board

Question 3

When did the Empire Marketing Board become most active?

Answer 3

During the 1930s when, following the GD, international trade declined and the Empire became more important to the British economy

Question 4

What were set up around Britain to give the public an experience of the British Empire?

Answer 4

Empire Exhibitions

Question 5

In 1924, how many visitors attended Empire Exhibitions?

Answer 5

Over 17 million

Question 6

What was established in 1923 and how did it aid support for Empire?

Answer 6

The BBC
Pro-imperial stance and covered as many major imperial events, exhibitions and public celebrations as possible

Question 7

How did education promote Empire in the inter-war years?

Answer 7

Empire maintained an important presence in education
Formed a focal point for teaching of geography, literature and history
Historical study of Empire became established in universities

Question 8

What emerged as mass entertainment in the inter-war period?

Answer 8

Cinema

Question 9

Cinema and the promotion of Empire

Answer 9

Signalled to the public that Empire was a place of excitement
Played out stories of adventure and bravery

Question 10

Elgar at the 1924 Empire Exhibition

Answer 10

Conducted mass choirs to song ‘Land of Hope and Glory’ at the Empire exhibition

Question 11

Date of Empire Day

Answer 11

24th May

Question 12

Aim of Empire Day

Answer 12

Create a sense of belonging to the family of nations that pledged allegiance to the same monarch

Question 13

Evaluation of Empire Day as a source for promoting the Empire

Answer 13

Mass support for Empire Day doesn’t necessarily show support for Empire, just support for a party

Question 14

How supportive would aristocrats have been for the Empire in the inter-war period?

Answer 14

Empire likely to have huge influence on their lives due to their wealth and status
Supportive of Empire as it played a part in their position

Question 15

How supportive would children have been for the Empire in the inter-war period?

Answer 15

Textbooks, cinema, literature and music all displayed Empire in an exciting and positive light
Children would have had large support for Empire due to excitement these forms of media generated

Question 16

How supportive would industrial workers have been for the Empire in the inter-war period?

Answer 16

Neither supportive or unsupportive
Lack of interest in Empire as it didn’t affect their daily lives