1 social change in film, tv, and advertising

Question 1

suburban conformity

which values replaced ‘traditional american values’ of individualism and self reliance?

Answer 1

• standardisation
• cooperation
• conformity

Question 2

suburban conformity

robert lowell

Answer 2

wrote of the ‘tranquilised 50s’

Question 3

advertising

promoted?

Answer 3

conformity and a consumer society

Question 4

advertising

malboro cigarettes eg.

Answer 4

considered effiminate until ads associated with the brand wild west cowboy had a more masculine advert. Sales rocketed.

Question 5

advertising

1954 David Potter argued advertising was…

Answer 5

as socially influential as education or religion

Question 6

advertising

criticism of advertising vance packard

Answer 6

wrote ‘The Hidden Persuaders’ in 1957 arguing advertising psychologically manipulated consumers

Question 7

advertising

how much a year was spent on advertising in the 1960s?

Answer 7

$11.9b a year

Question 8

advertising

what does research suggest about viewers recieving of adverts?

Answer 8

often they were laughed at for their exaggerated product claims

Question 9

social change

what did hollywood change?

Answer 9

their treatment of sex

Question 10

social change

Douglas sirk

Answer 10

‘imitation of life’ in 1959 revealed the hero of the movie is not the white protagonist, but actually the black mother.

Question 11

social change

all that heaven allows (1955)

Answer 11

Jane wyman, an upper class woman marries a bohemian gardner whos younger than her.

Question 12

social change

the blackboard jungle (1955)

Answer 12

disruptive behaviour in the classroom… :(

Question 13

‘the organisation man’

between 1947-1957, what happened to the number of salaried middle class workers? why?

Answer 13

rose by 61%
- specialised personal were required to market corporate products. eg. general motors employed thousands to do this job

Question 14

‘the organisation man’

‘the organisation man’ by William Whyte summed up criticisms of new america. But what were they?

theres 3

Answer 14

• suburban life limited community
• americans subordinated themselves to suit big organisations
• buraucracy threatened individualism

-

Question 15

praise of film and tv developments

praise

Answer 15

• cheap +family friendly
• created a national culture
• not all programmes were mindless
• news programmes challenges the status quo

Question 16

criticisms of film and tv developments

criticisms

Answer 16

• decline in educational test scores and magazines lost sales
• promted consumerism in terms of advertising
• promoted conformity (eg. father knows best 1964)
• physically inactive meantally passive viewers