1 highways and cars Flashcards
why did eisenhower care despite being anti-state interventon?
why did eisenhower care despite being anti-state interventon?
after returning from the war, he thought American roads were in ‘shocking condition’
why did eisenhower care despite being anti-state interventon?
car ownership statistics 1950-1960
39.3m in 1950 to 73.8m in 1960
why did eisenhower care despite being anti-state interventon?
congress authorised…
41,000 miles of interstate highways
why did eisenhower care despite being anti-state interventon?
eisenhower said cars meant…
‘greater conveniance, greater happiness, and greater standards of living’
on-the-road-culture
what was the new on-the-road culture, which major franchises were important in it? what was the effect of it?
- fast food, movies, even church could be attended from cars
- new roadside motels meant tens of thousands of new service jobs
- McDonalds was one of the major franchises, with 1960 seeing 228 McDonalds across America.
- it also changed the landscape, as huge rural areas were now being built across;
on-the-road-culture
1952
the first holiday inn opened
what did the development of highways mean?
what did the development of highways mean?
development meant freedom, status, luxury, and mobility
big 3 of car manufacturing?
- general motors
- ford
- chrysler
social and ethnic status
wealthy white men typically bought…?
- lincolns and cadillacs
social and ethnic status
middle class typically bought?
fords and chevrolets
social and ethnic status
poorer hispanic americans bought
second hand chevys v
social and ethnic status
black middle class in the 1960s
white cadillacs became a desired status symbol for the black middle class in the 1960s.
young people and women
1953 Kinsey Sex Survey >:(
- young people had almost as much sex in cars than in their homes
young people and women
staples for young men…
‘hot rods’ and ‘grease machines’ became staples for young men
young people and women
cars for women
Dodge La Femme created in 1955 reflected traditional attitudes
McDonalds
What was Dick and Maurice McDonalds solution to their slow service, what were the effects?
- they focused on their most successful product, the hamburger
- and they substituted silverware that needed to be washed for paper bags and cups
McDonalds
1954 Roy Kroc
was made franchise manager and McDonalds made $100,000 per year in 1956.
growing use of cars
1955, chevrolets/fords started at
$1300, mostly marketed towards the middle class.
- although disposable income had increased, this was 2/3 of a family’s income
Growing use of cars
1955, how many new cars manufactured?
7.9m
suburbanisation
what did suburbanisation mean
grew as a result of car development, because people could move easier to more affluent areas. Cities started to decay/
