1) Asch Baseline procedure

Question 1

What did Asch investigate in the baseline procedure

Answer 1

Extent to which people conformed to the opinion of others in situations where they knew they were clearly wrong

Question 2

How many people conformed at least once

Answer 2

75%

Question 3

What three variables did he investigate

Answer 3

• Group size
• Unanimity
• Task difficulty

Question 4

EV - Artificial situation and task

Answer 4

• Both the task and situation were artificial which would have led to the subject of demand characteristics
• Fiske argued that alongside this the groups were not very groupy, not very real life like as well as the actual task
• Cannot generalise to everyday life as it does not show what conformity in everyday task are actually like

Question 5

EV - Little application

Answer 5

• As only white American men were tested the findings lack to tell us about the whole global population
• Neto argued women and more likely to conform as well as different cultures such as more collectivist (china) compared to those individualist such as Germany
• Findings tell us little about women and other cultures

Question 6

EV - Research support

Answer 6

• Lucas et al, hard and easy math questions
• Raise in the levels of conformity when the questions were harder
• Gives reliability to Asch’s findings that task difficulty is a variable in social influence