09 Data Gathering Flashcards
1
Q
Data Gathering Techniques
A
Direct observation Indirect observation Diaries Interviews Focus groups Questionnaires Researching similar products Studying documentation
2
Q
Direct Observation Methods
A
Silent observation
Think aloud
Constructive interaction
3
Q
One indirect observation method
A
Log Data Analysis
4
Q
Two main types of empirical analysis
A
Quantitative Empirical Methods (in numbers, “how fast”, “how many errors”, “how often”)
Qualitative Empirical Methods (recurring patterns, categories, critical incidents)
5
Q
Qualitative Methods: Interpretive Data Analysis
A
- Coding: Each segment is labeled with a code
2. Identifying categories, patterns or themes
