顧客がサービスに参加 (メリット事例①)

Question 1

イケアはメーカーが通常行う、調達、郵送、組み立てを顧客に行ってもらう

Answer 1

IKEA asks the customer to carry out the procurement, transport and assembly which is normally done by the manufacturer.

Question 2

これは大幅に物流コストと人件費を減らす

Answer 2

This significantly reduces logistics and labor costs

Question 3

結果、イケアは低価格で商品を販売することができる、これは顧客にとって大きなメリットであり、ハイクオリティーな商品を手ごろな価格で購入できる(?)

Answer 3

As a result, IKEA can offer products at low prices, which is a major advantage for customers, as they can purchase high-quality products at affordable prices (Dobholkar, 1996)

Question 4

利便性、サービスの結果に対するより大きなコントロール、配達のタイミング、単純に仕事を楽しむこと等が、顧客の購買意欲を高める(?)

Answer 4

Convenience,better control over service outcomes., timing of delivery and simply enjoying the work increase the customer’s willingness to buy (Dobholkar, 1996)

Question 5

例えば、組み立て式の家具は、顧客が自分のペースで作業でき、必要な時に必要な家具を手に入れることができる

Answer 5

For example, self-assembling furniture allows customers to work at their own pace and to require the furniture at the time they need it.

Question 6

また、作業そのものを楽しむ要素もあり、DIY体験が購入の動機になることもある。

Answer 6

There is also an element of enjoyment in the work itself, and the DIY experience can be a motivation for purchase.