Pricing: Understanding And Capturing Customer Value Flashcards & Quizzes

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Principles of Marketing

Principles of Marketing

By: Trang Bui

1. Marketing: Creating Customer Value and Engagement, 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, 5. Consumer Markets and Buy Behavior ...

16

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655

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76

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Marketing

Marketing

By: Amanda Kennedy

Ch. 1 Marketing: Creating & Capturing Customer Value, Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships, Ch. 3 Analyzing the Marketing Environment ...

16

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320

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63

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MARK 201

MARK 201

By: Brad H

1.1 What Is Marketing?, 1.2 Understanding the Marketplace and Customer Needs, 1.3 Designing a Customer Value-Driven Marketing Strategy and Plan ...

57

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1,412

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12

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COMM 223

COMM 223

By: Cesar A. Contla

Chapter 1: Marketing, session 2: swot, session 3: choosing when to start a business ...

13

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805

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5

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PRIN MKTG

PRIN MKTG

By: Chanawee Kasuwan

Chapter 1: Marketing — Creating and Capturing Customer Value, Chapter 3: Analyzing the Marketing Environment, Chapter 4: Managing Marketing Information — to Gain Customer Insights ...

13

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228

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8

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COMM223

COMM223

By: L G

Chapter1: Creating Customer Value And Engagement, Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships, Chapter3: Analyzing The Marketing Environment ...

12

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289

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2

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MKT

MKT

By: Fatima Navarro

Ch7-- Segmentation, Targeting, and Positioning, Ch.8 - Products, Services, and Brands, Ch 8- Services ...

13

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196

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2

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Principles Of Marketing V.18

Principles Of Marketing V.18

By: Karl Graham

Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment ...

9

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61

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1

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Marketing

Marketing

By: Yassin Chellak

Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment ...

14

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230

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1

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Marketing Audit

Marketing Audit

By: Joe Joe

Understanding marketing management, capturing marketing insights, Connecting with customers ...

10

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156

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1

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Marketing Principles

Marketing Principles

By: Sophie Henderson

Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment ...

14

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57

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2

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