This class was created by Brainscape user Amanda Kennedy. Visit their profile to learn more about the creator.
By:
Amanda Kennedy
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Decks in this class (16)
Ch. 1 Marketing: Creating & Capturing Customer Value
Needs,
Wants,
Demands
5
cards
Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships
Mission statement,
Growth share matrix,
Market segmentation
11
cards
Ch. 3 Analyzing the Marketing Environment
Microenvironment,
Macroenvironment,
Baby boomers
7
cards
Ch. 4 Managing Marketing Information to Gain Customer Insights
Customer insights,
Marketing information system mis,
Internal databases
19
cards
Ch. 5 Understanding Consumer and Business Buyer Behavior
Consumer buyer behavior,
Consumer market,
Culture
30
cards
Ch. 6 Customer-Driven Marketing Strategy: Creating Value for Target Customers
Market segmentation,
Market targeting targeting,
Differentiation
25
cards
Ch. 7 Products, Services, and Brands: Building Customer Value
Product,
Service,
Consumer product
26
cards
Ch. 8 Developing New Products and Managing the Product Life Cycle
New product development,
Idea generation,
Crowdsourcing
21
cards
Ch. 9 Pricing: Understanding and Capturing Customer Value
Price,
Customer value based pricing,
Good value pricing
28
cards
Ch. 10 Marketing Channels: Delivering Customer Value
Value delivery network,
Marketing channel or distribution...,
Channel level
26
cards
Ch. 11 Retailing and Wholesaling
Retailing,
Retailer,
Shopper marketing
25
cards
Ch. 12 Communicating Customer Value: Advertising and Public Relations
Promotion mix or marketing commun...,
Advertising,
Sales promotion
22
cards
Ch. 13 Personal Selling and Sales Promotion
Personal selling,
Salesperson,
Sales force management
23
cards
Ch. 14 Direct and Online Marketing: Building Direct Customer Relationships
Direct marketing,
Customer database,
Direct mail marketing
23
cards
Ch. 15 The Global marketplace
Global firm,
Economic community,
Exporting
16
cards
Ch. 16 Sustainable Marketing: Social Responsibility and Ethics
Sustainable marketing,
Consumerism,
Environmentalism
13
cards
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Marketing
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