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Cesar A. Contla
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Decks in this class (13)
Chapter 1: Marketing
What is marketing,
What are the goals of marketing,
What is a target market
47
cards
session 2: swot
Whats the objective of the market...,
What do the marketing strategies ...,
What are the components in order ...
41
cards
session 3: choosing when to start a business
What are customer insights used for,
What are customer insight teams r...,
What is the marketing information...
65
cards
session 2: part 2 (chapter 4: analyzing the marketing environment)
What is the marketing environment,
What is the microenvironment,
Macroenvironment
63
cards
session 6: developing and managing products and services
What is a product,
Can products include intangibles,
What are services
69
cards
gyu questions from test bank that you messed up
0
cards
session 4: understanding consumer and business buyer behavior
What is a consumer market,
What is consumer buyer behavior,
Can marketers control the factors...
80
cards
session 5: segmentation, targeting, and positioning
What is segmentation,
What is targeting,
What is differentiation
71
cards
Chapter 9: Brand Strategy and Management
What is a brand,
What is a the difference between ...,
What are the qualities not charac...
61
cards
chapter 10: pricing: understanding and capturing customer value
Price,
What are the major pricing strate...,
Customer value based pricing stra...
107
cards
chapter 11: marketing channels
What is the value delivery network,
Upstream relationships,
Downstream relationships
60
cards
chapter 13: promotion
The promotion mix marketing commu...,
Advertising,
Advertising tools
76
cards
chapter 14: personal selling and sales promotion
What is personal selling,
Salespersons,
Order takers salesperson positions
65
cards
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COMM 223
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