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  • Marketing Fundamentals
    Marketing Fundamentals

    Marketing Fundamentals

    By: Thomas Davis
    Marketing Process, Nature of Marketing, Customer needs and values ...
    17
    Decks
    44
    Flashcards
    3
    Learners
  • Stragic Marketing in the Digital Economy
    Stragic Marketing in the Digital Economy

    Stragic Marketing in the Digital Economy

    By: Ngoc Pynkie
    W2 Lecture 1, W3 Lecture 2, W4 Lecture 3 marketing Strategy Decisions and Choices ...
    11
    Decks
    87
    Flashcards
    4
    Learners
  • MKTG101
    MKTG101

    MKTG101

    By: Mae Lynn Choo
    #1 Introduction to Marketing, #2 Strategic Planning, #3 STP (Segmentation, Targeting, Positioning) ...
    11
    Decks
    107
    Flashcards
    2
    Learners
  • Functions of Organisations: Connections, Understanding & Strategy (FOCUS)
    Functions of Organisations: Connections, Understanding & Strategy (FOCUS)

    Functions of Organisations: Connections, Understanding & Strategy (FOCUS)

    By: Salomé B-p
    MARKETING Segmentation, Targeting, Positioning and CRM, Human Resource Management
    2
    Decks
    57
    Flashcards
    1
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  • 12-BS-Marketing
    12-BS-Marketing

    12-BS-Marketing

    By: scarlet andrews
    ROM - strategic role of marketing, ROM - The changing approach to marketing, ROM - Different types of markets ...
    16
    Decks
    178
    Flashcards
    1
    Learner
  • Business
    Business

    Business

    By: Ben Rowbotham
    Chapter 10: Marketing Mix, Chapter 26: Internal Position, chapter 24: Improving Emplyee Relations ...
    25
    Decks
    263
    Flashcards
    2
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  • MARK 201
    MARK 201

    MARK 201

    By: Priscila Sanches
    Sustainable marketing Principles, Sociental Classfication Of Products, Direct And Digital Marketing ...
    10
    Decks
    121
    Flashcards
    1
    Learner
  • A Level Business - Topic 3
    A Level Business - Topic 3

    A Level Business - Topic 3

    By: Tiara Jabri
    3.1 Setting marketing objectives, 3.2 Understanding markets and customers, 3.3 Making marketing decisions: segmentation, targeting and positioning ...
    4
    Decks
    109
    Flashcards
    1
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  • Marketing Ivy
    Marketing Ivy

    Marketing Ivy

    By: Daniel Taylor
    Chapter 1--Marketing Planning, Chapter 2--Understanding Buyer Behavior, Chapter 3--Segmentation, Targeting, and Positioning ...
    5
    Decks
    107
    Flashcards
    1
    Learner
  • Business revision
    Business revision

    Business revision

    By: Shannon Paterson
    The Marketing Environment/ chapter 2, Consumer Behaviour/ Chapter 3, Organisational buying/ Chapter 4 ...
    19
    Decks
    176
    Flashcards
    1
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  • Marketing
    Marketing

    Marketing

    By: Jennifer Wicksell
    Lecture 4: Marketing Ethics, Lecture 2: Segmentation, targeting & positioning, Lecture 3: Market environment ...
    4
    Decks
    29
    Flashcards
    1
    Learner
  • MKT2
    MKT2

    MKT2

    By: Jenny Carroll
    Segmentation, targeting & positioning, Segmentation, targeting & positioning, Service Marketing ...
    4
    Decks
    67
    Flashcards
    1
    Learner
  • Afsætningsøkonomi
    Afsætningsøkonomi

    Afsætningsøkonomi

    By: Adam Vestergaard Jungersen
    How to access consumer data, How to perform a consumer analysis, How to access Country Data ...
    16
    Decks
    160
    Flashcards
    1
    Learner
  • Y2 Principles of marketing
    Y2 Principles of marketing

    Y2 Principles of marketing

    By: Max Eustance Brougham
    The marketing concept, Market orientation, The marketing environment ...
    10
    Decks
    100
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Lisa Thatcher
    Module 1 Overview of Marketing, Module 2 Digital Marketing, Module 5 Consumer Behaviour ...
    5
    Decks
    48
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Annie-Mae Cochrane
    Lecture 1- Introduction, Lecture 3/4- Marketing Environemt, Lecture 5- Consumer Behaviour ...
    8
    Decks
    71
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Kelly Weststrate
    Chapter 1: Intro, Chapter 2: The Marketing Environment, Social Responsibility and Ethics, Chapter 3: Strategic planning for Competitive Advantage ...
    9
    Decks
    100
    Flashcards
    1
    Learner
  • Marketing Management II
    Marketing Management II

    Marketing Management II

    By: Gareth Vereb
    The Nature and Scope of Marketing, Segmentation, Target Markets and Positioning, Marketing Mix ...
    7
    Decks
    72
    Flashcards
    1
    Learner
  • COMM132-Marketing
    COMM132-Marketing

    COMM132-Marketing

    By: Jessica Takimoto
    1. Intro & POV, 2. Segmentation, 3. Targeting & Positioning ...
    5
    Decks
    47
    Flashcards
    1
    Learner
  • MKT100
    MKT100

    MKT100

    By: Peter Chestatchenko
    Chapter 1 - Defining Marketing, Chapter 2 - Strategic Planning & Marketing Environment, Chapter 3 - Consumer Behaviour ...
    4
    Decks
    34
    Flashcards
    1
    Learner
  • International Marketing Management
    International Marketing Management

    International Marketing Management

    By: Lucy Wilson
    Lecture 1 - Globalisation, International Marketing Theory, Market Environment and Competition ...
    6
    Decks
    31
    Flashcards
    1
    Learner
  • Business Unit 3
    Business Unit 3

    Business Unit 3

    By: Jamie Matthews
    Market Mapping, Segmenting, Targeting & Positioning, Product Life Cycle ...
    7
    Decks
    51
    Flashcards
    1
    Learner
  • Marketing (ECON 344)
    Marketing (ECON 344)

    Marketing (ECON 344)

    By: Kaitlyn Myles
    Definitions, Chapter 1 - Marketing: Customer Value, Satisfaction, Relationships, and Experiences, Chapter 2 – Developing Successful Marketing Strategies ...
    7
    Decks
    70
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Emilie Cobbold
    Ch 1: Overview of Marketing, Ch 2: Developing Marketing Strategies and a Marketing Plan, Ch 3: Analyzing the Marketing Environment ...
    8
    Decks
    27
    Flashcards
    1
    Learner
  • Business: Term 2 (Marketing
    Business: Term 2 (Marketing

    Business: Term 2 (Marketing

    By: Charlotte Wilson
    Strategic role of Marketing, Interdependance with other key business functions, Production, selling, and market approaches ...
    18
    Decks
    113
    Flashcards
    1
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