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Stragic Marketing in the Digital Economy

This class was created by Brainscape user Ngoc Pynkie. Visit their profile to learn more about the creator.

By: Ngoc Pynkie
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Decks in this class (11)

W2 Lecture 1
Historical definition of marketin...,
Market vs marketing vs customer o...,
What is marketing strategy and is...
18  cards
W3 Lecture 2
Pestle,
Swotswot limitations take brexit ...,
Porter
22  cards
W4 Lecture 3 marketing Strategy Decisions and Choices
Strategic planning procedure and ...,
Hierarchy of strategic decisions,
Strategic direction
14  cards
Seminar 2 Case study 1
Why is the machine tool industry ...,
What is market orientation is sat...,
What should mcguire do to achieve...
4  cards
W5 Lecture 4 Segmentation, Targeting and Positioning
0  cards
W6 Lecture 5 Why branding is important
Brand architecture and strategic ...,
Brand identity,
Brand image
8  cards
Seminar 4: Case Study 3 - 07/11/2017
0  cards
Seminar 7 HubSpot CaseStudy
0  cards
W10 lecture 9 Pricing, Distribution and Servitisation Strategic Marketing concerns.
Pricing methods some core approaches,
Whhich are the influencing factors
2  cards
Mock exam
Discuss why integration between d...,
Why ppc is predictable in compari...,
The pest le framework is one of t...
9  cards
W9 Lecture 8
Internal and external marcoms,
Pros and cons of approaching marc...,
In the past 10 years there has be...
10  cards

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Stragic Marketing in the Digital Economy

  • Class purpose General learning

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