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Marketing Management II

This class was created by Brainscape user Gareth Vereb. Visit their profile to learn more about the creator.

By: Gareth Vereb
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Decks in this class (7)

The Nature and Scope of Marketing
Scope of marketing activities,
Types of marketing entities,
Core marketing concepts
10  cards
Segmentation, Target Markets and Positioning
Benefits to market segmentation,
Types of market segmentation,
Influences of customer behavior
19  cards
Marketing Mix
Product life cycle,
Categories of product life cycle,
Consumer products
11  cards
Marketing Environment Considerations
Components of the marketing envir...,
Activities of environmental scans,
Aspects of competitor analysis
7  cards
Marketing Strategy
Develop a marketing strategy steps,
Elements of situational analysis,
Seven guidelines to setting marke...
7  cards
Pricing Strategies
Penetration pricing,
Skimming pricing,
Competition pricing
10  cards
Discussion of Marketing Concepts
Needs wants and demands,
Target market positioning and seg...,
Offerings and brands
8  cards

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Marketing Management II

  • Class purpose General learning

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