Zoella Flashcards
What camera perspective does Zoella utilise and why? ]
Single camera perspective
Why does she use this camera perspective?
- Creates illusion that she’s engaging with you in an intimate, often confessional, style.
- Creates a deliberately amateur style, making it all more accessible and relatable to the target audience.
What type of setting (mise-en-scene) does Zoella utilise?
- Bedroom setting- instantly relatable to audience + creates a sense of intimacy with her- allows you into her personal space.
- High-key lighting + innocent presentation style- creates image exhibiting wholesome values parents approve of.
- Fairy lights add to girly setting
What type of persona (mise-en-scene) does Zoella present?
- Simple charm: presents herself as best friend character- enables Uses and Gratifications: Personal identity.
- Costume and make-up are effortless and understated.
- Clean-cut image: no swearing and edits the content herself- mediates how she is represented, making her more appealing to sponsors.
What ongoing story arch was featured in Zoella’s videos?
Zoella and Alfie’s (Zalfie) on-screen romance creates a
romantic ideal.
How often does Zoella upload and why?
Posts have sense of immediacy to keep audiences engaged – e.g. her monthly key headlines + favourites- as vloggers must engage audiences regularly or lose that connection + intimacy.
What type of editing does Zoella use?
Jump-cut editing to create a sense of energy- many vloggers employ this editing style.
What type of camera angle does Zoella use?
Will switch from mid-shot to hand-held for a moment; shares host’s p.o.v- places spectators in shoes of their YouTube icons in a bid to create identification + relatability.
How does Zoella use additional content to add to the authenticity of her channel?
Inclusion of Zoella’s ‘bloopers’ or mistakes show she’s just like us.
What are the topics of Zoella’s content?
- Makeup, fashion and beauty content
- Personal issues with anxiety
- Self-confessed character fallibility, makes her more human + suggests an understanding of issues faced by her audience within their own lives.
What do the comments do for Zoella’s channel?
YouTube comments provide audience feedback whilst also satisfying user interactivity needs. Zoella’s target audience demands to be active rather than passive.
How does Zoella make money?
- More views lead directly to larger advertising revenue streams in YouTube’s pay-per-view advertising deals
- Product placement/sponsored content
- Youtubers use fanbase and trusted content to create advertising opportunities.
What is an example of how much money can be made through views on youtube?
3 million views = approx. £9,000 revenue
How does Zoella further her audience reach?
Collaborative content- creates subscription uplifts via content made available on fellow YouTube channels.
How does Zoella advertise her content?
YouTubers don’t have usual media channels to share their content (TV, newspaper and magazine adverts) so rely on users to virally distribute their content.
