Audiences Flashcards
Active audience
The theory that audiences do not just consume a text passively, they actively engage with it because of personal and social contexts.
Audience
The people who consume a media product by watching, listening, and reading it.
Audience positioning
The technique used to persuade the audience to interpret a media product in a particular way.
Consumption
The act of using media products by watching, listening, or reading them.
Demographics
The characteristics and make-up of a sample of the population, e.g. age, gender, nationality.
Guerilla marketing
Low-cost and unconventional marketing methods with a clear focus on grabbing the audience’s attention.
Message
The expected reading that the audience takes from a media text.
Moral panic
The way that the media stirs up intense feelings because of the way it covers a news event or issue.
Niche audience/market
A relatively small segment of an audience with specific tastes and interests
Preferred reading
The interpretation of a media text that the producers intended the audience to have.
Primary research
Original and new research that is carried out to answer particular questions or issues.
Product
Any media text that can also be called a media product.
Psychographics
Segmentation through the study of personality, values, opinions, attitudes, interests, and lifestyles.
Secondary research
Secondary research involves the collation and analysis of research that already exists.
Segmentation
The division of audiences into segments and categories.
Viral marketing
Encourages consumers to share opinions and information about a media product online and on social media.
Geographics
Collecting and analysing info according to the physical location of the customer. Geographic segmentation is often used in marketing.
BARB
Broadcasters Audience Research Board- measures and collects television viewing data in the UK.
RAJAR
Radio Joint Audience Research Limited
Pamco
The Publishers Audience Measurement Company is the governing body which oversees audience measurement for the published media industry.
Nielsen
Nielsen, a leading global information and measurement company, provides market research, insights and data about what people watch, listen to and buy.
Qualitative Research
Defined as a market research method that focuses on obtaining data through open-ended and conversational communication.
Quantitative Research
Emphasise objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls questionnaires, and surveys.
Which two newspapers do we study in Audiences?
- The Times
- Daily Mirror
