Representation

Question 1

Representation

Answer 1

The way in which the media ‘represents’ people and the world around us.

Question 2

Feminist Theory

Answer 2

Belief that women and men should be given = rights, but that society is currently structured so that women aren’t = to men.

Question 3

Male Gaze (Laura Mulvey)

Answer 3

Mainstream Hollywood narrative films represent women as passive objects of male sexual desire. The male characters are ‘bearers of the look’.

Question 4

Teenage Femininity (Angela McRobbie)

Answer 4

Magazines construct a conservative ideology of femininity for girls aged 10-14 predicated on their future roles of wives and mothers.

Question 5

Essentialism

Answer 5

Belief that men and women are fundamentally different in terms of their skills, preferences and behaviours.

Question 6

Social construction

Answer 6

The belief that masculine and feminine behaviours are constructed by society and not by nature.

Question 7

Archetype

Answer 7

A genuine example on which other copies are based eg. the rebel, villain.

Question 8

Countertype

Answer 8

A positive stereotype.

Question 9

What are the newspapers that we study in representation?

Answer 9

• The Times

- The Mirror

Question 10

What are the video games that we study in representation?

Answer 10

• Lara Croft Go

- Kim Kardashian- Hollywood

Question 11

What is the online, social and participatory media product that we study in representation?

Answer 11

Zoella

Question 12

What are the magazines that we study in representation?

Answer 12

• Tatler

- Reveal

Question 13

What are the adverts that we study in representation?

Answer 13

• OMO
• Galaxy
• Represent- NHS

Question 14

What are the television products that we study in representation?

Answer 14

• Dr Who - An Unearthly Child

- Class- Co-Owner of a Lonely Heart

Question 15

Mediation

Answer 15

The selection and omission of information when creating a media product.

Question 16

Moral Panic (Stanley Cohen)

Answer 16

Impact on society when mass media play an active role in stereotyping a person, group, or issue as a threat to the accepted norms, values, and interests of society.

Question 17

Fake News

Answer 17

Information that appears to be genuine but is actually untrustworthy, false, and/or damaging.

Question 18

Propaganda

Answer 18

Using the media to promote a biased viewpoint.

Question 19

Ideology

Answer 19

A shared set of beliefs and ideas about what is right and wrong.

Question 20

Cultural Hegemony

Answer 20

The process of making people see the beliefs and values of the most powerful group as being natural and common sense.

Question 21

Objectivity

Answer 21

Something claimed to be ‘objective’ will be supported by hard evidence.

Question 22

Subjectivity

Answer 22

Information that is based on individual interpretation or opinion.

Question 23

Bias

Answer 23

A prejudice for or against a particular group or individual.

Question 24

Benefits of stereotypes

Answer 24

• Convey meaning quickly
• Impose power over a group
• Present or construct shared cultural values
• Make a particular point
• Increase sales

Question 25

Disadvantages of stereotypes

Answer 25

• Doesn’t recognise individual differences

- Compounds stereotypical ideas