Zendaya Flashcards
1
Q
Representation through content
A
- Her posts touch upon movements like BLM, gender, race and showcasing her advocacy for feminism and her African European heritage
1
Q
Target Audience
A
Tailored towards a young primarily female audience with strategic posts designed to resonate with there interest and values
2
Q
Evolution of content
A
- From personal to formal and brand related content
- Displays the wishes to be represented as aspirational and elevated
3
Q
Branding
A
Zendayas selective use of social media platforms reflects understanding of their role.
4
Q
Zendaya’s brand partnerships
A
- is a ambassador for Lancome and Bvglari
5
Q
Upbringing
A
- Disney child
- always in the spot light
- Bought up surrounded by actors
6
Q
Website
A
- Lack of writing
- Has a selection of her works on the front of promotional magazine and advertising
7
Q
Demographics
A
- 57.5% Female
- Avrg 4.2 Mil likes
- between 14-30
