GQ

Question 1

What writing style does GQ use?(Media Language)

Answer 1

A authoritative writing style suggests that they think highly of themselves within the industry

Question 2

How does GQ link to Todorovs theory of narratology? (Media Language)

Answer 2

Pattinson is seen as reaching a new equilibrium through his makeover by confronting how we see masculinity today.

Question 3

How does GQ link to Steve Neale’s genre theory? (Media Language)

Answer 3

• GQ reinforces some conventions in mens lifestyle magazines like having a celebrity cover star
  -However subverts through alternative font selection and layout

Question 4

How does GQ link to Baudrillard post modernism? (Media Language)

Answer 4

The front cover image of Robert Pattinson restyled as a punk creates a hyperreal impression of a man - its a simulation of his persona

Question 5

How does GQ link to Butler’s Theory of Gender Performativity? (Media Representation)

Answer 5

Pattinson and Bailey play a part or a version of masculinity contrasting to how they are in real life.

Question 6

How does GQ link to Van Zoonen’s Feminist theory? (Media Representation)

Answer 6

Presenting Pattinson as a Punk retains typical traits that are associated with being masculine like aggression therefore reinforcing the stereotypes

Question 7

Typography breakdown

Answer 7

• Lightweight font
• Large font
• Punk Graffiti font
• Courier prime sans

Question 8

Masthead

Answer 8

GQ’s logo on the masthead echos itself as a recognised as reputable and quality product. The font used highlights the modern sophisticated and confident style of the brand

Question 9

Creation of tone

Answer 9

• Selection of combination displays the overall power and tone
• Using the image of Robert Pattinson with the rhetorical question ‘Who is Robert Pattinson?’ creates intrigue

Question 10

Pattinson symbolism

Answer 10

The use of Pattinson reinforces this addition culturally as a UK text and relies on star power

Question 11

Male identity crisis

Answer 11

• Traditional notions of masculinity are challenged
• GQ positions itself to mirror the evolution of a man
• Metrosexuality is celebrated and encouraged

Question 12

Diversity

Answer 12

• Typically features youthful , white and successful males however other editions have included actors such as john Boyega

Question 13

Pluralistic Masculinity

Answer 13

• Hegemonic masculinity is the stereotypical ideal of masculinity in a patriarchal society
• Subvert traditional gender roles

Question 14

Ownership

Answer 14

Owned by Conde Nast
- Codne Nast is vertically and horizontally integrated
- Employs 6000 individuals and served 37 brands in 26 languages
- Owns companies in 32 markets and has a yearly revenue of 8 billion
- Attracts more than 72 million consumers in print, 394 million digitally and 454 million across social media platforms

Question 15

Distribution

Answer 15

• Has a wide scale and broad distribution network
• Digital subscriptions are sent out monthly

Question 16

High Production costs

Answer 16

• Celebrity guests for every month means expensive appearance themes
• Large production team means salaries have to be paid.

Question 17

Declining sales

Answer 17

• 2019 monthly sales 103,087 but in 2022 circulation dropped to 85,000

Question 18

Psychographics

Answer 18

• Value wealth, status, power
• interested in fashion culture
• tend to be succeeders and aspirers
• Need for esteem and social status

Question 19

Demographics

Answer 19

• 62% Male
• 58% married wife
• 100k P/A

Question 20

Sexualities

Answer 20

• Predominantly a heterosexual audience