Youtube Advertising

Question 1

List some effective tips for writing scripts for Youtube videos.

Answer 1

•  Keep it simple 
• Hook your viewer 
• Focus on your audience 
• Use one creative approach per video 
• Issue a clear call to action
• Read your script out loud before you shoot

Question 2

What are the steps for setting up adwords for Youtube?

Answer 2

• Setting up AdWords for Video:
• o Create your Google AdWords account o Link your Google AdWords account and your YouTube account 
• Create a new video campaign
• o Choose your general settings and enter your daily budget
• o Set locations and languages
• o Choose a video
• o Choose ad formats and networks  TrueView In-Search – Ads appear on the YouTube search page  TrueView In-Display – ads appear next to videos on the YouTube watch page  TrueView In-Stream – Ads play as pre-, mid-, or post-roll on YouTube videos of any length
• o Write ad text and choose a thumbnail image
• o Name targeting group and choose bid settings
• o Define a targeting group
• o Set up billing and launch campaign
• o Create a call-to-action overlay 
• Overlays are very effective for driving traffic