Finding & Communicating With Influencers

Question 1

The rule of 1%

Answer 1

1% of site audience will share your content which results in 20% of traffic. They are the ones who will share your content in an environment which results in traffic. They are also responsible for 30% of all end actions i.e purchases of registration etc

Question 2

Discuss the Quadrant for Influencers

Answer 2

1. Evangelists - Highly targeted audience with high volume. 2. Chatterboxes - They tend to be regular shares but with a small audience i.e Highly targeted with low volume. 3. Influencers - They have a high volume of followers but they cover several different areas so they are less targeted. 4. One-timers - Share content every now and again. They have less volume and are less targeted,

Question 3

Conversation monitoring tools to see who is talking about you and where you are being mentioned.

Answer 3

Radian6 Lithuium (Scout Labs) Trackur

Question 4

Influence Measurement

Answer 4

Grader Klout

Question 5

Keyword Searching

Answer 5

Google AdWords

Question 6

Discuss the Evangelist

Answer 6

Where do they post? (Blogs, Forums, Video) Why the value? (Trusted Expert, In-Dept Review, Understands Audience) How to Approach (Earn Credibility, Share Value, Build over time) How to Nurture (Special Access, Value Feedback, Reward loyalty)

Question 7

Discuss the Influencer

Answer 7

Where do they post? (Blogs , Twitter, Social Review) Why the value? (Recognized expert, Extreme reach, Dynamic Impact) How to approach (Have credibility, Share value, Gain introduction) How to Nurture (Offer exclusives, appropriate timing, Be Extraordinary)