Your Guide to Beach Safety

Question 1

Use of language

Answer 1

-Statistics and figures to represent a factual case that cannot be denied
‘crews have saved more than 137,000 lives’

-Emotive language to connect with reader
‘I was crying and just so relieved…’

-Use of 2nd person addressing the reader directly and is a powerful way of encouraging the reader to engage with text
‘can take you by surprise’

-Imperatives
‘know your flags’

• simpe language, maximising audience
• Informative writing

Question 2

Purpose

Answer 2

• To inform people of all ages the dangers/rules of the beach
• Display key safety info
• Make readers aware of what the RNLI is and how it serves the public

Question 3

Use of layout

Answer 3

Easy to read/ be understood by all ages:

• short concise bullet points, stars stand out, friendly
• paragraphs under clear CAPITAL sub headings
• Pictures aid the text in conveying message of text
• Crew shown to be hard at work, boy and mum reunited
• Use of diagrams to show demonstrations and give examples
• Logo professional

-Contrast in font jumps out

• Very bright/bold colours to draw reader’s attention
• Colours shown in blocks and convey the tone of section of brochure

Question 4

Order of sections

Answer 4

• Story draws you in, tips and then statistics

- Positives first, donations last