X3.1.1 - Different Generic Strategies Flashcards

1
Q

What is corporate Strategy Diversity?

A

Companies manage multiple brands, each adopting distinct generic strategies to address specific market demands and reduce risks.

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2
Q

What is Cost Leadership?

A

Focuses on reducing operational costs through economies of scale, efficient supply chains, and cost management.
Aimed at offering competitive prices without sacrificing quality.

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3
Q

What is Differentiation?

A

Establishes a unique value proposition by emphasizing quality, service, or prestige.
Examples: Rolex (luxury and reliability), and Caterpillar (after-sales support).
Builds strong customer loyalty and justifies premium pricing.

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4
Q

What is Focus Strategies?

A

Targets specific niches or segments based on demographics, geography, or behavior.
Allows companies to tailor offerings for deeper engagement and stronger competitive positioning.

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5
Q

what is valued chain application?

A

Effective implementation requires optimizing activities across the value chain.
Differentiation relies on enhancing product quality and customer experience, while cost leadership emphasizes cost reduction.

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6
Q

what are niche markets?

A

Focusing on niche markets provides opportunities to meet unique customer needs, fostering loyalty and driving targeted growth.

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7
Q

what is strategic branding and transformation?

A

differentiation can reshape brand identity, turning functional brands into aspirational ones (e.g., Nike leveraging sports icons to elevate brand perception).

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8
Q

what are the Internal vs. External Considerations?

A

Internally: Align organizational structure and culture with strategic goals.
Externally: Adapt to market conditions and competitive pressures to maintain relevance and success.

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9
Q

Operational Efficiency through Cost Leadership

A

Achieving cost leadership demands continuous improvement and strategic resource allocation, enabling firms to compete on price effectively.

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10
Q

Customer Loyalty via Differentiation

A

Unique selling propositions and exceptional service strengthen brand loyalty and create sustainable competitive advantages.

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11
Q

Focused Growth with Niche Markets

A

Concentrating on specific segments deepens customer relationships and improves marketing precision.

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12
Q

Value Chain Optimization

A

Success hinges on aligning strategies with both primary (production, marketing) and support (HR, technology) activities

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