Womans Realm Flashcards
1965
Doesn’t reflect the emerging 60s liberation of women
Front cover
Sans serif font - traditional
Medium close up - invitational gestural codes
Wholesome, conservative, narrow ideals of beauty, male gaze
Brown and beige - mature, reliable not luxurious
‘Language of flowers’ - feminine, romantic
‘New period of romance’ - female interest
‘Treasury at home’ - domestic sphere, essential to reader
Sunsational Sultanas AD
Aspirational and elegant
Red swimsuit - objectified yet confident
Males hand holding the plate - through his eyes
Sunday Cook cartoon + article
Man at head of table
Nuclear family - aspirational/ expected
Make food for husbands to keep them happy
Mother in maid outfit/apron - working hard
Bottled beauty AD
Wonsan’s duty to look younger and keep appearances fresh
Capitalism
‘It’s now easier than ever to be attractive’
Hall represent
Domestic housewife is hegemonic viewpoint of audience
Curran and Seaton
Owned by IPC due to horizontal integration
Levi Strauss
Gender is a binary opposite
Women - homemaker
Men - bread maker
GERBNER - repeated representations
Gauntlett
Will identify and aspire to be like the women in the magazine
WR seen as perfect and working class women would aspire to be like these middle/ upper class woman constructed in the magazine
Atrixo AD
Women ‘keeps everything clean and spotless’ - less active, only cleaning not painting, wedding ring
Man - painting, more physical, not wearing wedding ring
BAME audiences
No ethnic minorities are represented
