Attitude Flashcards
Attitude title meaning
Stereotype of LGBT people
Attitude website layout
Black and white - professional style they’re trying to represent
Attitude podcast
Attitude hero’s
Levi Strauss
Homophobia vs LBGT
already engages with the construction of binary opposites
Attitudes long-standing ideological position is clear within the stories
Baudrillard
Postmodernism
Subverts hegemony because the men represented do not conform to dominant ideologies in society
Gauntlett
Audiences use representations of others to build their own identity. Especially consumers who are LBGT
So will identify with the men shown
Gerbner
Cultivation theory
The more they see the representation of lgbt men the more they will believe them to be true/ accept
Hall reception
Preff- lgbt
Opp - homophobic, not LBGT
Front cover
Binary opposites - black and pink
Pink originally female colour
Black originally male
Blurring the lines
Painted nails, makeup, revealing clothes, body hair
Military clothing
Butlers queer theory
Divide between men and women, masculinity and femininity is a social construct
Subverts stereotypical representation by portraying feminine men who like fashion
Socio economic
ABC1
Target audience
25-35
Bc of expensive products advertised - disposable income
Political affiliation
Left wing ideologies but right wing income
Urban or rural consumers
Rural - wealth areas, mag available online
Urban - advertised in cities
Articles in magazine
‘Looking for premium male makeup’
‘Underwear brand Marco paro features all trans women at New York fashion week’
‘Range Rover velar’