Attitude Flashcards

1
Q

Attitude title meaning

A

Stereotype of LGBT people

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2
Q

Attitude website layout

A

Black and white - professional style they’re trying to represent

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3
Q

Attitude podcast

A

Attitude hero’s

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4
Q

Levi Strauss

A

Homophobia vs LBGT
already engages with the construction of binary opposites
Attitudes long-standing ideological position is clear within the stories

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5
Q

Baudrillard

A

Postmodernism
Subverts hegemony because the men represented do not conform to dominant ideologies in society

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6
Q

Gauntlett

A

Audiences use representations of others to build their own identity. Especially consumers who are LBGT
So will identify with the men shown

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7
Q

Gerbner

A

Cultivation theory
The more they see the representation of lgbt men the more they will believe them to be true/ accept

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8
Q

Hall reception

A

Preff- lgbt

Opp - homophobic, not LBGT

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9
Q

Front cover

A

Binary opposites - black and pink
Pink originally female colour
Black originally male
Blurring the lines

Painted nails, makeup, revealing clothes, body hair
Military clothing

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10
Q

Butlers queer theory

A

Divide between men and women, masculinity and femininity is a social construct

Subverts stereotypical representation by portraying feminine men who like fashion

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11
Q

Socio economic

A

ABC1

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12
Q

Target audience

A

25-35
Bc of expensive products advertised - disposable income

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13
Q

Political affiliation

A

Left wing ideologies but right wing income

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14
Q

Urban or rural consumers

A

Rural - wealth areas, mag available online

Urban - advertised in cities

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15
Q

Articles in magazine

A

‘Looking for premium male makeup’
‘Underwear brand Marco paro features all trans women at New York fashion week’
‘Range Rover velar’

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