Huck Flashcards
Info
Bi monthly
Youth culture
Available digitally
Radical culture - subverts mainstream ideologies
Niche collectible item
6 euros
Strong relationship with ads
Front cover
Lowercase masthead - contemporary culture trends
Single individual on the cover - aligns with brand values
Realistic - lighting, hair, makeup
Unusual to show Middle Eastern women as fighters normally portrayed as oppressed
G star AD
Androgynous clothing
Urban location
Female as central character
Dark makeup
Butlers gender performativity
Zoonen
Hooks
Curran and seaton - select brands choose to advertise, not driven by profit and power
Go Pro AD
‘Be a hero’
Urges audience to be brave
Fits with brands identity
Ocalands angels
Challenge gender roles - alt views on gender appeal to Hucks global left wing millennial audience
Female audience are empowered
‘I broke into a loud cheer after killing’ - challenged dominant stereotypes about being oppressed