Woman

Question 1

Context

Answer 1

owned by international publishing corporation IPC

mass circulation 2.9m

Question 2

ML&R: themes

Answer 2

fashion, beauty, health, food, home.
mostly singular and straightforward messages about domesticity and female beauty. Dominant ideological myths that encode felinity in particular ways

Question 3

ML&R: Binary oppositions

Answer 3

men and women binary opposites
‘extra special on men’ feautre. the subversive representation of gender divide which playfully treats mn as an enigmatic ‘other’ for women to explore, glimpse of empowerment

the women royal army crops ad also adds a degree of diversity in terms or gender rep

Question 4

Industry

Answer 4

founded 1937, published by IPC, large company formed by the merger of UK’s 3 leading magazine publishers.

launched soon after women gained the right to vote

Question 5

Mission statement

Answer 5

‘discussed any and every subject for the domestic and career woman’ but obvs limited by the context

Question 6

Power and Media industries

Answer 6

IPC owened many womens titles inc ‘womans own’ and ‘home&gardens’
media concentrations vernally inhibits and lifts variety, cultivating dominant patterns.

Question 7

Advertising

Answer 7

advs accounts for approx 1/3 of total revenue. to ensure synergy ads are targeted to same physiographic. ads also reinforce brand identity, values and ethos

Question 8

Audience

Answer 8

promoting a cult of felinity, Woman doesn’t reflect the female role in society, it also supplies a definition of and socialisation into that role. the original audience were socialised to believe their value solely on their appearance. it reinforces and rewards the concept of total fulfilment through the role and housewife and mother.

Question 9

Reception theory

Answer 9

modern day readers are highly likely to have a negotiated or oppositional reading due to social changes in last 50-60 years. but this mustn’t be assumed