Attitude

Question 1

Context

Answer 1

gay lifestyle magazine and website
launched 1994, bought by Stream Publishing 2016
More visibility for LGVT+ community.
Helps construct, affirm and validate identity as a vital ‘resource’

Question 2

Digital Platforms

Answer 2

used to reach specialised and niche audiences. This is significant, emerging development with media. Many marginalised groups are dependent on niche outlets t feel part of a contemporary discourse

Question 3

Regulation

Answer 3

COMMENTS: attitude does not allow comments on articles, this presents trolling and abuse but also limits engagement for those who need it.
the internet complicates traditional regulation

Question 4

ML&R: Response to LGBT+ unrepresentation

Answer 4

the right to be visible, acknowledged, and in this way legitimised is indispensable for social change. Therefore, media rep of gay and lesbian identities in opt culture are crucial
attitude features LGBT people in the mainstream media to respond to the need of the niche audience.

Question 5

ML&R: Ideology

Answer 5

the representational codes that are used construct a particular impression an issue, event or debate. Images undergo a process of selection and mediation and so are encoded with clear ideological value to be decoded by the target audience (reception theory, stuart hall) Lexical choices in the copy provide anchorage for the images.

Question 6

ML&R: Themes

Answer 6

a broad pattern of representation is an emphasis of mens emotions, need for advice and the problems of masquilinity, the media today offers a more diverse range of representation than in the past (identity, Gauntlett).

Question 7

Industry: annul attidude awards

Answer 7

fosters a sense of community, belonging and cultural identity through a celebration of LGBT+ issues from high profile celebs. this event is. key aspect of marketing of the attitude news outlet.

Question 8

Social Media

Answer 8

used primarily for the transmission of information from producers to audiences, or a spca for dialogue and audience interact. A key business value= bringing audiences to the profitable product

Question 9

Audience: Representation, Hall

Answer 9

under-representation, much like fixed and oversimplified stereotype, can be seen to both reflect and reinforce social inequalities and maintain social hierarchies marginalising those who don’t comply with heterosexual norms. attitude provides a essential counterpoint to this representation for its target audience.