Adbusters

Question 1

Context: institutional

Answer 1

Canadian publishers ‘Adbusters Media Foundation’

A non-profit organisation, only gains through magazine sales, subscription and merchandise sales.

Question 2

Context: circulation

Answer 2

120,000 average global sales per issue

niche content and appeal

Question 3

Context: socially diverse patterns of ownership

Answer 3

(P+M industries)
creates the conditions for more varied, innovative, original, defiant and adventurous media products.
adjusters has a valuable place in the media landscape.

Question 4

ML&R: Layout and design

Answer 4

design reflects the viewpoints ad ideologies.
uses design elements such as negative sscpace to signal its opposition to the mainstream and subversion of hegemonic discourse.

Question 5

ML&R: Culture Jamming

Answer 5

parodying mass media culture and therefore its subverting consumerism. uses conventions of mass media and their ‘two orders of significance’ to challenge myths and normalised ideologies. binary oppositions of 1st world icons in 3rd world scenes to ciritque contradictions and culture bias in hegemonic discourse.

Question 6

Industry: No ads

Answer 6

a deliberate decision has been made as it would be critical

“we are entirely-reader supported, allowing us to remain fiercely independent in what we do and say” 2017

Question 7

Industry: Profit

Answer 7

still need to generate revenue, despite not having the same ‘logic of profit and power’ as conglomerate-owned products, Adjusters is still deliberately ‘made for sale’ (P+M industries)