wk2: ND - Visual Attention Flashcards
Define inattentional blindness
an individual fails to perceive an unexpected stimulus in plain sight
Define attentional blink
is the phenomenon that the second of two targets cannot be detected or identified when it appears close in time to the first.
How long of a duration should be between the presentation of 2 targets in sequence for us to perceive both?
at least 500ms between the two targets (this way we can counter the attentional blink)
What are the two different ways attention can be classified?
Endogenous vs Exogenous
Spatial vs Feature-based
Describe Exogenous attention
Exogenous: bottom up, (pre-attentive), feature search … effortless … leads to “pop out” [For example spotting a red balloon in a sea of blue balloons)
Describe Endogenous attention
Top down … requires effort and takes time and depends on task and clutter (e.g. finding Wally. That’s right Americans it’s Wally not Waldo)
What does endogenous vs exogenous attention relate to?
related to what drives the attention process
What does spatial vs feature based attention relate to?
related to attentional bottleneck and its limited capacity for processing
Describe spatial attention
helps to confine processing to a particular location/object (e.g. focusing on the road while driving)
Describe feature-based attention
helps to process all objects sharing a common feature (e.g. all red cars in a car park)
Describe parallel vs serial search
In broad terms, serial search assumes that items in a search display are attended to one by one and each examined as to whether it constitutes the target. In parallel search, all items are examined in parallel as to whether they are the target
How do serial and parallel searches differ in their relation to attention? (2)
Parallel search: pre-attentive (pop out)
Serial search: deploys attention (takes time)
What is Treisman’s feature integration theory? (that he developed after experimenting with visual search)
Postulates an attentional spotlight (‘covert attention’) acting on a visual area or areas early along the visual pathway that aids in early selection of visual field location for further processing.
Where is the most likely source of the “attentional spotlight” postulated by Treisman?
Posterior parietal cortex
How do the dorsal and ventral pathways interact?
There is a neural substrate for dorsal areas to gate what goes into the ventral area