Why places rebrand Flashcards
1
Q
Rebranding
A
If a place has required a negative brand then rebranding can be attempted
2
Q
Brand
A
The city
3
Q
Brand Artefact
A
The physical environment
Create a new environment
Reuse the existing environment
Remove the old environment
4
Q
Brand Essense
A
People experiences of the brand Living in the city Working in the city Visiting the city Talking about the city
5
Q
Brandscape
A
Comparison with competing cities local Regional National International
6
Q
Market led
A
Rebranding involving private investors aiming to make a profit
7
Q
Top down
A
Involves large scale organisations
8
Q
Flagship Development
A
Large scale, one off property projects with distinctive architecture
They act as a catalyst for further investment and regeneration
9
Q
Legacy
A
following international sporting events which brough investment and regeneration
10
Q
Events or themes
A
major festivals act as a catalyst for cultural development and therefore socio-economic development
