Why do people join NAMs

Question 1

reasons

Answer 1

Individualism
decline in status of science
decline in traditional churches
Rise of consumerism

Question 2

Individualism

Answer 2

society is more focused around individual + people are reflecting on choices available to them

people choose own identity through NAMs as they help them find themselves

Question 3

Decline in status of science

Answer 3

decline in status of science - doesn’t provide solutions for poverty + Ill health

uncertainty about everyday actions

NAMs offer alternative belief systems

Question 4

Decline of traditional churches

Answer 4

People turn to NAMs to fill vacuum of meaning

traditional churches outdated

Multiplicity of roles - people lost identity

NAMs help cope with this

Question 5

Rise of consumerism

Answer 5

contemporary consumer culture - people strive to be perfect person

NAMs strive for state of perfection

NAMs have no formal commitment- people can try out different ones