Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions

Question 1

What is “Füller, J., Hutter, K., & Faullant, R. (2011). Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions” about?

Answer 1

The article examines the role of the co-creation experience in determining the quantity and quality of creative contributions in virtual design competitions, focusing on how an enjoyable, autonomous, and competence-driven experience shapes participant engagement. The study explores:
1. The relationship between co-creation experience and creative outputs.
2. The influence of a sense of community on the co-creation experience.
3. Managerial implications for designing successful co-creation platforms.

Question 2

What 4 dimensions of the co-creative experience were monitored?

Answer 2

1) autonomy - the freedom to make design choices
2) competence - feeling inspired & capable
3) task enjoyment - intrinsic pleasure derived from activity
4) sense of community (

Question 3

What is “experiential creation”?

Answer 3

a broad range of activities in which an individual actively produces an outcome

Question 4

What is “coopetition”?

Answer 4

The phenomenon of competition and cooperation (together)

Question 5

What are the managerial implications from “Füller, J., Hutter, K., & Faullant, R. (2011). Why does co‐creation experience matter? Creative experience and its impact on the quantity and quality of creative contributions.”

Answer 5

• These results provide guidelines on how to construct successful co-creation platforms (ie. empower autonomy, include customizable design interfaces, facilitate competence through constructive feedback mechanisms, and ensure the platform is engaging and enjoyable to sustain motivation)
  o Encourage interactions among participants to foster a sense of community.
  o Use social features (e.g., forums, commenting tools) to deepen connections and inspire collaboration.
  o Leverage insights from competitions to inform product development and branding strategies.
  a. Companies have to provide experiences that allow participants to gain a sense of self-efficacy and mastery
  b. Companies need to develop relational resources in order to establish and manage online idea and design competitions
  c. An essential capability of a company is to provide compelling and enjoyable experiences

Question 6

What are the limitations of “Füller, J., Hutter, K., & Faullant, R. (2011). Why does co‐creation experience matter? Creative experience and its impact on the quantity and quality of creative contributions.”

Answer 6

• While several sectors have seen success, it would be difficult to apply these generalizations to the R&D sectors with more technical problems and solutions
• The glamor of the Swarovski brand may have led to a bigger amount of response, studies in other businesses may be helpful
• The study considered the experience of participants only, it could be interesting to get insight into what kind of experience non-designers expect to engage in such competitions

Question 7

What are the areas of potential research of “Füller, J., Hutter, K., & Faullant, R. (2011). Why does co‐creation experience matter? Creative experience and its impact on the quantity and quality of creative contributions.”

Answer 7

• It would be interesting to see how crowdsourcing ideas, like Swarovski, could be helpful in other industries when applied to internal R&D
  a. Some researchers claim the process itself along with management have to be changed in order to benefit from this sort of cross-unit collaboration and community-like environment
• May be interesting to explore what levels of collaboration & competition lead to the best outcomes
• Further research into the roles of participants and their content play in creating such lively online innovation community platforms
• Exploring factors which may moderate the relationship between co-creation experience and creative contributions

Question 8

What are the key findings from “Füller, J., Hutter, K., & Faullant, R. (2011). Why does co‐creation experience matter? Creative experience and its impact on the quantity and quality of creative contributions.”

Answer 8

o Participants appreciated the freedom to express their creativity, which enhanced engagement and satisfaction.
o Positive feedback reinforced feelings of capability, driving participants to produce higher-quality designs.
o Intrinsic motivation sustained participation and creativity.
* Participants’ interactions fostered a supportive environment, amplifying autonomy, competence, and enjoyment.
* Example: Feedback and voting within the community helped participants refine their designs, increasing output quality.
o Positive experiences led to more frequent submissions and platform visits.
o High-quality designs were more likely to be submitted by participants reporting strong co-creation experiences.