Whole content (not researchers names and studies) Flashcards
What is Introspection?
The first systematic attempt to study human behaviour, which involved breaking down the consciousness into thought, feelings and sensations to gain knowledge about the mental state
How did psychology emerge as a science?
Behaviourists (like Watson) questioned the scientific status of introspection as they didn’t like how it produced subjective data, meaning it couldn’t be used to develop general principles. With Watson and Skinner bringing the methods of the natural sciences to psychology.
What are the 3 evaluation points for the origins of psychology?
- Wundt’s methods were unreliable
- Support for the scientific approach
- Weakness of scientific approach
Evaluation point
Why are Wundts methods unreliable?
- The approach relied heavily on non observable responses
- The data produced was subjective so difficult to establish general rules
- Lack of reliability of his methods
What is the Behaviourist approach?
Phenomena that could be observed and measured, producing reliable reproducible results
Evaluation point
What is the support for the scientific approach?
- Can be used to objectively test assumptions about behaviour
- self corrective as they can be refined or abandoned
- Knowledge required through the scientific method is more than just the passive acceptance of theories
Evaluation point
What is a weakness of the scientific approach?
- It isn’t always appropriate
- not all psychologists share the same view that all human behaviour can or should be explored scientifically
- Predictions can be impossible and methods inappropriate if behaviour isn’t subject to regularities
What are the key assumptions of the behaviourist approach?
- Psychologists should only study observable, quantifiable behaviour
- All behaviour is learned
- Humans are no different to animals and shouldn’t be regarded as more complex
- Animal behaviour research links to humans
What is classical conditioning and who studied it?
Learning through association, Pavlov
What is operant conditioning and who studied it?
Learning through reinforcement, Skinner
What are the 3 types of reinforcement that affect behaviour?
- Positive (behaviour followed by a reward)
- Negative (behaviour followed by the removal of an adverse consequence)
- Punishment (behaviour followed by unpleasant consequence)
What are the 3 evaluation points of the learning approach- behaviourism?
- Contribution to psychology as a science
- Real world application
- Using animal studies
Evaluation point
What contribution to psychology as a science does behaviourism have?
Experimental methods used by Pavlov and Skinner rejected the earlier emphasis on introspection and encouraged research that focused on more objective dimensions. The emphasis on scientific methods has led to an increasingly valid and reliable understanding of human behaviour. They have also helped psychology gain credibility and status as a scientific discipline.
What did Wundt’s approach become known as and why?
Structuralism because he used scientific methods to study the human conscious
Evaluation point
What real world application does behaviourism have?
- It has made important contributions to our modern understanding of mental illnesses
- eg many phobias are thought to be a result of an earlier unpleasant learning experience, as well as helping to understand addictions such as gambling
Evaluation
What do animal studies show about behaviourism?
- they were influential in encouraging the use of animals as research subjects
- they believed that the learning processes of animals and humans were very similar
- using non-humans in research gives experimenters more control over the process
- BUT many say its unethical or not generalisable to humans
What are the basic assumptions of social learning theory (SLT)?
SLT rests on the idea of observational learning theory, that learning occurs through the observation and imitation of behaviour performed by role models. It recognises the importance of cognitive processes and rejects the notion that learning is purely the outcome of a stimulus-response loop
What do social learning theorists mean by mediational processes in learning?
- SLT is designed by 4 distinct mediational or mental processes, these are; Attention, retention, reproduction and motivation
- If these factors are implemented imitation can take place, being more likely if the observed behaviour is rewarded
- This is what Bandura called vicarious reinforcement
What is vicarious reinforcement?
- Operant conditioning relies on direct reinforcement/punishment
- For SLT behaviour is learned through observation and imitation only if rewarded
What are the 4 distinct mediational processes?
1) Attention- was behaviour noticed
2) Retention-behaviour remembered
3) Reproduction- observer able to reproduce
4) Motivation-will to carry out observed behaviour
What do social learning theorists mean by identification?
- For there to be learning someone must model a behaviour
- If the observer sees the person as a role model they will identify with them and behaviour will most likely to be imitated
- It involves associating with the qualities, characteristics and views of role models and are usually similar in age and gender
Evaluation
What is research support for the social learning theory?
-Lots of research
-Fox and Bailenson found that humans were more likely to imitate computer-generated ‘virtual humans’ who were similar to themselves
-Also, Rushton and Campbell found that same sex modelling increased the number of female observers who agreed to and did donate blood
These studies show support for aspects of SLT
Evaluation
What are methodological problems for SLT?
- Bandura made extensive use of the experimental lab method, which is artificial
- possibly causing demand characteristics
- therefore the ppts may have acted in an aggressive way towards the Bobo doll because they thought that was expected of them
Evaluation
what are the real world applications of SLT?
- Strength
- long been a feature in explanations of criminal behaviour and recent research has continued this focus
- examined and evaluate the effectiveness of advertising
- therefore it can provide a positive impact on promotional health campaigns and indirectly help combat problem behaviour like alchololism
What does the cognitive approach study?
Focuses on the examination of internal mental processes such as perception, memory, attention and consciousness
What is meant by internal mental processes?
- Internal mental processes are the operations that occur during thinking eg how we turn the info from our eyes into a usable form
- Cognitive psychologists appreciate that these concepts can’t be directly observed and use inferences as a means of understanding human experience from observable behaviours