What is the google ad auction

Question 1

How does google ad auction work

Answer 1

Google Ads uses an auction system to rank the ads that appear on the search results page, and to determine the cost for each ad click. The order in which ads appear on the page is based on a calculation we call Ad Rank.

Question 2

How ad rank determines your ad position

Answer 2

Ad rank determines your ad position and whether your ads are eligible to show at all. The ad with the highest ad rank get to show in first position.

Question 3

Bid

Answer 3

Maximum rate you can pay on your ad, but you often ending paying less, and you can change your bid at any time.

Question 4

AD rank threshold

Answer 4

To help ensure high-quality ads, set minimum quality thresholds that an ad must achieve to show in particular ad position.

Question 5

Content of query

Answer 5

When calculating ad rank the search terms that person has entered including, location and what device they have used.

Question 6

Ad extensions impact

Answer 6

You can add extra information like phone number and email or links to specific pages on your site. estimates how extensions and other ad formats you use will impact your ad’s performance.

Question 7

Auction time ad quality

Answer 7

looks how relevant and useful your ad along with the website it is connected with. Quality score is aggerated estimate of the quality of the ad.

Question 8

Advertisers only pay when they actually receive a click on their ad; their order isn’t just based on bids. We want to show more useful ads in a higher position on the search results page.

Question 9

What does CPC stand for

Answer 9

cost per click. Higher quality ads leads to lower costs and higher clickthrough rate.

Question 10

What is quality score

Answer 10

Quality score is an estimate of your landing pages, ads and key words.
Quality score is based on landing pages, ad relevance, and clickthrough rate.