Text ads Flashcards
What’s a text ad
Powerful why to get your message across to potential new customers. They should be informative, relevant and engaging. Right message to the right customer.
what are they made up of
headline, URL, and description
Headline
Three headline fields are available up to 30 letters. Frist two headlines are required.
Description
Two description fields up to 90 letters each. Let’s you highlight unique details about your product or service. on mobile only the important information will show due to space.
URL
The URL shows your website address.
implement three to five ad per group
The more ads present in an ad group, the more options you’ll have for success in an auction
Optimize your ad rotation for clicks or conversions
optimizing your ad rotation will allow the system to serve the ideal ad for specific circumstances of each auction.
use at least three campaigns or ad group
more eligible extensions give you ads more opportunity to meet users’ specific needs.
What are responsive search ads
Responsive search ads let you create ads that adapt to show more relevant messages to your customers.
Flexibility
Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
Relevance
Save time by providing multiple headline and description options. Then let Google Ads show the most relevant combinations to your customers.
Reach
Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more search terms.