making ads relevant with search ad extensions

Question 1

what do users want

Answer 1

Relevant information, Information based on their moment and ads that contribute to their experience.

Question 2

increased engagement

Answer 2

using ad extensions that make sense increases the likelihood of matching a user’s moment and addressing their signals. Your ads will be more relevant and draw higher engagement.

Question 3

Better ad quality

Answer 3

Ad formats will impact Ad Rank. When calculating the expected impact of formats, we look at factors such as relevance, clickthrough rate, and prominence of the ad format.

Question 4

sitelinks

Answer 4

sitelinks are additional links that appear just under your search ads, directing users to specific pages of your websites.

Question 5

callout

Answer 5

callout extensions are short, specific ( 25 letters) snippets of text. They can be used to highlight information about value-adding attributes of the business, products, or services.

Question 6

structed snippets

Answer 6

structed snippets allows you to describe features of a specific product or range products or services offered by the business before users click on the ad

Question 7

location extensions

Answer 7

Give directions to the business.
benefits
Drive store sales
Drive online sales
Increases performance
Boost visibility
Report store visits
Helps to drive traffic into your physical store.

Question 8

Affiliate location extensions

Answer 8

Give directions to retail partner locations.
Drive store sales
Drive online sales
Report store visits
Affiliate location ideal for manufactures

Question 9

Call extensions

Answer 9

Ideal for looking for calls from customers.
Convenience
Qualified leads
Flexible scheduling
if you do business over the phone and value phone calls as much as you value clicks to your website

Question 10

App extensions

Answer 10

To help promote a new app and to drive traffic to website from a single text ad.

Question 11

Price extensions

Answer 11

price extensions lets you showcase your services and range of your products alongside their respective prices.

Question 12

Promotion extensions

Answer 12

Promotion extensions allow you to quickly and prominently display information about your promotions without having to update every single ad.

Question 13

Message extensions

Answer 13

Adapt to a new communication style: Message extensions are a mobile-only format that enables clients to easily connect with a growing segment of users who prefer to text.

Question 14

Fully automated extensions

Answer 14

Fully automated extensions are directly populated by Google and don’t require any action on your part. These extensions are shown automatically when Google predicts that they will improve ad performance.

Question 15

Advertiser-provided extensions

Answer 15

Strictly advertiser-provided extensions are not automatically generated, but Google recommends implementing the options amount for the business in order to achieve the most possible impressions. Advertiser-provided extensions will always supersede automated ones.

Question 16

Dynamic sitelinks

Answer 16

Dynamic sitelinks are automatically generated sitelinks that can serve with search ads. They’re optimized to direct consumers to relevant pages contextually on your website.

Available in one- and two-line formats, they look the same as advertiser-provided sitelink extensions. Between two and six dynamic sitelinks can show with a specific ad, but this depends on the customer’s device at the time.

Question 17

Dynamic structed snippets

Answer 17

Dynamic structured snippets are features that automatically surface useful, structured custom information. This data shows for relevant queries as an additional line of nonclickable text in the form of a header: Value 1, Value 2, and Value 3. A one-line or two-line version of this automated extension may serve.

The content is generated from a variety of resources, such as your website and data from internal resources.

These snippets can show with text ads in any position on Google Search. A minimum of two snippets will show, but there is no maximum number; it just depends on how many the page width can support.