what is digital marketing Flashcards
what is digital marketing?
Any marketing that happens in digital platform.
What is the difference between inbound and outbound marketing in simple terms?
Outbound marketing is the traditional marketing method where we post about our products to the masses. Ex bill board.
In inbound marketing the people will come looking for us. For example, they want to buy a editing software, they will search online for the best editing software. We make a blog that talks about it which will cause people to click on it and read our blog. In the blog we market our products.
What are the pros and cons of outbound and inbound marketing?
Outbound marketing
Pros: Typically more trustable. (No scammers wants to put in a big billboard or a well-known newspaper.)
Cons: Expensive to pay for ad placement. People might skip or not pay attention.
Inbound marketing
Pros: Long-term customers. People will not skip our ad.
Cons: People might have doubts trusting. Takes time for maintenance.
What is content marketing?
Making content that certain groups of people interested in and using that to lure people to your brand.
What is SEO?
SEO is search engine optimization. Its a way to organize your digital platform such that it is high likely be found in search engine result pages. For example you can include certain keywords or tags in your website such that if people typed that word your website will be shown in the result of search engine.
What is native advertising?
Its a boosted social media post where you pay the social media to advertise your content. This includes the ads in Facebook, Instagram and Google. Its different from sponsored content as in sponsored content the advertisers will pay some other people to advertise. For example, paying a youtuber to advertise a product is sponsored content whereas paying You tube to play your 5 sec advertisement is native advertising.
What is social media marketing?
Its marketing in social medias such as Facebook, Instagram, Linked In and many more.
What is ad-retargeting?
Its like outbound marketing (traditional marketing) but instead of letting everyone know about our product we only advertise it to people who might be interested in our product. This is possible due to the customer data that is available. Also this is done via digital platform.
What is email marketing?
Advertising to people whose email we got. We might have gotten the email through subscription to our blog where we talk about best video editing software. In the case where we make a video editing webinar we can market this via the emails that we got since they are more likely to be interested in video editing classes.
What are the example techniques that can be used to make our digital marketing effective?
Search engine optimization (SEO), native advertising, content marketing, email marketing, social media marketing and ad-retargeting.
