Successful video marketing strategy Flashcards
Why is video content important for businesses?
Video content builds trust, helps in purchasing decisions, and improves SEO.
What percentage of consumers want to see videos from brands?
More than 50%
How does video content affect a website’s bounce rate?
It reduces the bounce rate, indicating valuable content to Google.
What is the second largest search engine?
YouTube.
Name two types of videos suitable for the attract stage.
Short social videos and thought leadership videos.
What should be the focus of videos in the attract stage?
Brand values and personality, not the product.
What is the goal of engage videos?
To convert visitors into leads and close them as customers.
Give an example of an engage video.
Product demos sent via email.
Why are close videos often overlooked?
Marketers and salespeople often focus less on this stage.
What is a key benefit of personalized sales videos?
They can significantly impact the close rate.
What is the goal of delight videos?
To encourage customers to become brand evangelists
Name a type of delight video.
Onboarding videos.
What are the three main categories in the video process?
Project management, video making, and sharing.
What is the 10, 10, 10 rule in video metrics?
10% views, 10% viewing duration, 10% engagement.
What should you consider when promoting video on different channels?
The spirit and behavior of each channel.
What are the three goal categories for videos at Wipster?
Brand moment, business moment, and entertainment moment.
What is a collection in video content?
A miniseries covering related topics of interest to the audience
What is the importance of a content calendar in video marketing?
It helps manage people, goals, and timelines.
What are the two key categories in video software and hardware?
Production and post-production.
