A closer look at digital marketing channels

Question 1

If you are doing B2B business, what digital platform would be more suitable to do your marketing?

Answer 1

Linked In

Question 2

If you are doing B2C business, what digital platform would be more suitable to do your marketing?

Answer 2

Instagram, Facebook, You Tube and other relevant social media.

Question 3

The type of content you post in the digital platform should be tailored to buyers in different “buyers journey”. Tap to see more.

Answer 3

Different customers will be in different stages of buyers journey. The buyers journey can be divided in to 3 parts. Awareness stage, Consideration stage and then Decision stage.
Awareness stage where people become aware of your service/product.
Consideration stage is where people thinking about buying a certain product.
Decision stage is where people decided to buy the certain product.

Question 4

How can one do marketing in each of the 3 buying stages?

Answer 4

Awareness stage = Make short term content/video or infographics to let people know about the existence of our product.

Consideration stage = Give free samples / free webinars to give them a taster to know how things gonna work.

Decision stage = Give case studies / good report /customer testimonials to convince that our product is will work and is better than the competitors.