What i dont know Flashcards
1
Q
Two forces of the local responsiveness
A
- Do customers in each country expect the product to adapt to the local needs
- Do local have an advantage based on their ablity to be more responsive
2
Q
Force for global intergration
A
- How important is standarlisation of the product in order to operate effectivy
- Is consistent global branding required to achieve international success
3
Q
low intergration and low responsiveness
A
international
4
Q
low pressure for local responsiveness high pressure bfor global intergation
A
5
Q
Features of global strategy
A
- High centralised
- Focus on efficiency
- Standardised products
examples include:
Pfizer
6
Q
A
