Week 9 - Social Media Legal/Ethical Issues Flashcards
List legislation relevant to social media
– Data Protection / Privacy Legislation
– Computer Misuse Law
– Public Interest Disclosure Act
– Disability Discrimination Act
– Legislation concerned with Export or Import of technology
– Intellectual Property Legislation
– WEEE (Waste Electrical and Electronic Equipment) Directive
How does GDPR enhance/update legislation?
– Enhancing personal privacy rights for users
– Increasing responsibility for businesses to protect the data of their users
– Companies must appoint a professionally capable Data Protection Officer
– Mandatory breach reporting
– Significant penalties for non-compliance
What is the Digital Services Act?
A proposed new EU legislation about illegal content, transparent advertising and disinformation
- define harmful content and online violence (eg Doxxing)
- Introduces new obligations on platforms with more than 45 million users to disclose to regulators how their algorithms work, how decisions to moderate are taken and how advertisers target users.
FInes of up to 6% of annual turnover
What various cases have Facebook dealt with?
• Fraley v. Facebook 2011
– Plaintiffs allege that Facebook unlawfully misappropriated Plaintiffs’ names, photographs, likenesses, and identities for use in paid advertisements (“Sponsored Stories”) without obtaining Plaintiffs’ consent.
– http://scholar.google.co.uk/scholar?q=facebook&hl=en&as_sdt=2006
– May 2012 – Settlement reached
• $10m awarded to non-profits involved in privacy and advertising research
• Facebook making changes – user’s have more control over appearance of adverts
• Also Lane v. Facebook 2012
– Facebook Beacon; private information being posted on Facebook without the users’ consent.
What is AstroTurfing?
Masking the sponsors of a message or organisation.
Unfair Trading Regulations 2008 states “falsely representing oneself as a consumer” is deemed to be unfair - up to 2 years imprisonment
What is Bias in Neural Networks?
The presence of any prejudice or favouritism towards an individual/group based on inherent or acquired chacteristics
